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The Marketing Leader is responsible for driving marketing strategy tactics campaigns and programs to produce topline results that raise brand awareness recognition and loyalty for the company and the broader Microsoft 365 offerings. This position is tasked with demand generation and marketing funnel optimization using the brand advertising creative digital field and channel marketing.
Strategic Capabilities
Spearhead the planning development and execution of the organizations marketing strategy
and gotomarket vision.
Oversee the implementation of all marketing strategies over the full marketing lifecycle
inclusive of the campaign and program design execution monitoring optimization and analysis.
Deep demand generation focus to strategically grow a customer base and maximizing online
revenue generation opportunities across multiple channels.
Increase sales revenue through traditional and digital marketing activities including creative.
design content creation and management marketing automation customer and campaign.
analytics ecommerce and web search email social and mobile marketing.
Manage the voice of the customer.
Ability to monitor and interpret competitive research to inform products and services.
adjustments as well as opportunity identification.
Ensure marketing KPIs align with and support both organizational and operational objectives.
Prioritize and manage marketing budgets to ensure maximum ROI.
Lead and mentor a highperforming highly collaborative marketing team across multiple.
functions: brand digital social media and creative channel and field marketing advertising.
and PR.
Execution Skills
Full Time