Proactively plan and implement key activities to support core KPI metrics (including acquisition accruals breakage redemption engagement mobile app downloads and UOR) leveraging the expertise of digital marketing and CRM teams.
Identify and share opportunities for consideration for the use of groupwide assets with an aim to support overall delivery of incremental business revenue and overall customer engagement / loyalty through resourceful use of assets.
Manage the creative process for campaigns with internal and external agencies to ensure campaign delivery in accordance to an agreed creative campaign brief.
Work closely with partners sales products and creative teams to develop globally relevant and locally tailored campaigns and experiences with additional personalization wherever possible and appropriate.
Identify the right audience for each campaign considering customer segmentation microsegmentation and loyalty lifecycle. Define where it is possible and appropriate to deliver targetoriented campaigns through comprehensive presentation and recommendation of result and learnings to support progression and awareness of campaign performance and efforts.
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