Our client is a leading provider of experiencebased play facilities in Singapore who provides unique interactive play experiences to children. Due to expansion they are looking for a Senior Executive Marketing Communications to join their team.
Key Responsibilities:
Brand Identity & Management:
- Establish and uphold a robust and coherent brand presence across all platforms.
- Ensure compliance with brand standards in all marketing communications.
- Deploy tactics to elevate brand visibility and credibility.
Public Relations (PR):
- Conceptualize and implement PR campaigns to bolster the companys public perception.
- Forge and nurture relationships with media outlets and key stakeholders.
- Compose press releases articles and other communication materials.
Website Operations:
- Direct the design functionality and content of the companys website.
- Execute SEO strategies to enhance website performance.
- Collaborate with various teams to ensure website alignment with overarching marketing goals.
Digital Marketing Initiatives:
- Devise and execute digital marketing campaigns to stimulate online engagement and lead generation.
- Evaluate digital marketing metrics to gauge campaign efficacy.
- Keep abreast of industry trends and introduce innovative digital marketing approaches.
Social Media Management:
- Develop and execute social media strategies to amplify brand presence.
- Craft compelling content tailored for diverse social media platforms.
- Monitor social channels address inquiries and manage online reputation.
Search Engine Optimization (SEO):
- Enhance website content for better search engine rankings.
- Conduct keyword research and implement onpage and offpage SEO techniques.
- Stay updated on SEO best practices and algorithmic shifts.
Search Engine Marketing (SEM):
- Map out and execute paid advertising campaigns across search engine platforms.
- Analyze SEM performance metrics and refine strategies accordingly.
- Collaborate with external agencies for SEM optimization.
Offline Marketing:
- Coordinate offline events and partnerships to augment brand exposure.
- Evaluate the effectiveness of offline marketing endeavors.
Requirements:
- Bachelors degree in Marketing Communications or a related field.
- More than 2 years of experience in marketing communications with a focus on brand management PR digital marketing and website management.
- Proven track record of successful marketing campaigns and initiatives.
- Strong analytical and strategic thinking abilities.
- Excellent written and verbal communication aptitude.
- Capability to lead and collaborate with crossfunctional teams.
Additional Information:
- Work in office near City Hall
Interested candidates are invited to send in your Resume in MS Word Format* stating your past work experience reasons for each leave past and expected remuneration.
We regret to inform that only shortlisted candidates will be notified.
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EA License Number: 19C9782EA
Personnel Number: R(Ng Zhenyu)