SEM Strategist

FullTime or ContracttoPermanent

We seek a SEM Digital Specialist to lead and optimize paid search campaigns across platforms like Google Bing Yahoo and various PPC and paid social media channels. The ideal candidate will possess a strong track record in both B2C and B2B environments with a particular focus on driving lead generation for industries such as senior living tourism manufacturing and home services.

Key Responsibilities:

• Campaign Strategy & Execution: Design implement and manage effective SEM strategies tailored to client goals across multiple industries.
• Performance Analysis & Optimization: Conduct thorough testing data collection and analysis to uncover trends and actionable insights ensuring campaigns achieve maximum ROI.
• Reporting & Insights: Create and deliver comprehensive monthly performance reports clearly outlining campaign activities key metrics and outcomes.
• Collaboration & Support: Work closely with the digital media team to support broader campaign initiatives and contribute to team success.
• Continuous Improvement: Stay uptodate with industry trends tools and best practices to continually refine and enhance campaign strategies.

Requirements:

• Proven Expertise: Successfully managed SEM and PPC campaigns across Google Yahoo Bing and paid social media platforms.
• Certifications: Google Ads and Google Analytics certifications are required.
• Technical Proficiency: Advanced skills in Excel including Pivot Tables and Formulas and experience with bid management tools such as Click Equations Marin Kenshoo or Search Ignite.
• Analytical Skills: Strong knowledge of website analytics tools including Google Analytics NetInsight Omniture and WebTrends.
• Educational Background: Bachelors degree in Analytics Marketing Business or a related field.

Why Join Our Team:

• Collaborative Environment: Be part of a supportive dynamic team that values collaboration and collective success.
• Diverse Clientele: Work with various clients across various industries offering a rich and varied experience.
• Professional Growth: Thrive in a vibrant work environment encouraging ongoing professional development and career growth.