Background:
OMA project includes incremental delivery (previously known as speedboats) and to be able to execute those at scale and at the same time secure our business as usual we need to strengthen the current customer engagement teams to work on these deliveries together with our digital product teams and agency. We also need to ensure we upskill the team with the competencies required in the new landscape of omnichannel marketing.
The scope of the consultant services is to assist in
Working as a part of the CE&L team focusing on one or more specific incremental value deliverables that are defined as prioritized for FY25. More specifically tasks will include but are not limited to:
Lead and/or support the colleagues in the CE&L team in these deliverables in terms of
- Business casing
- Suggesting/reviewing use cases from a performance perspective
- Align with internal stakeholders (e.g. digital teams working w. dashboards )
- Working with digital product teams
- Analyzing both overall initiatives and detailed aspects of deliverables. And connect the dots.
- Communicate/share the analysis and insights with multiple stakeholders incl. BN project teams work stream leads
- Visualize for countries the data that proves the value of implementing.
Also when required provide specific input to workstream leads in OMA projects connected to e.g. MarTech landscape and/or operating model.
Requirements
Desired knowledge experience competence skills etc
- Deep knowledge of how to profile model analyze and report on all data crosschannel to gain insights for personalized marketing
- Strong knowledge of how to target customers and manage realtime contextual interactions on an individual basis using behavioral and predicted patterns throughout their experience in all channels
- Good understanding of how to work with large volumes of data (structured and unstructured internal and external) utilizing mathematical modelling optimization models and whatif simulations to drive actionable business insights
Most important:
- Proven strong analytical and insight skills
- Strong data visualization and presentation skills
- Excellent interpersonal skills and capability to manage internal stakeholders in a highlevel business environment