merchandiser is a retail inventory specialist who manages the process of displaying goods in a store to maximize sales and profits. Their responsibilities include:
Analyzing market trends
Monitoring consumer demand and market trends to determine which products will be in high demand
Planning and stocking
Working with buyers to plan product ranges and stock plans and then stocking shelves and displays
Managing inventory
Controlling stock levels monitoring warehouse inventory and submitting inventory reports
Creating displays
Working with visual display staff to create attractive displays that feature relevant products and sales
Setting prices
Collaborating with executives marketers and salespeople to set prices that are good for the market and profit
Analyzing sales
Monitoring sales and identifying losses or stock wastage and analyzing the effectiveness of different displays and store layouts
Forecasting
Forecasting profits and sales and presenting sales forecasts and figures for new ranges
Communicating
Communicating customer problems to the company and addressing customer issues
Collaborating
Collaborating with other departments to develop effective marketing strategies
Merchandisers may work in a general position or specialize as either Retail Merchandisers or Visual Merchandisers.
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation