Email Marketing Specialist
Email Marketing Specialist
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495 - 495
1 Vacancy
Job Description
This is a remote position.
Job Overview:
As an Email Marketing Specialist you will be responsible for driving revenue growth through the development and execution of targeted email campaigns. This role is focused on using datadriven strategies to build highconverting email funnels increase customer lifetime value and ultimately boost sales for our beauty brand. Your expertise in email marketing automation customer segmentation and persuasive content creation will play a critical role in our continued success.
Key Responsibilities:
- RevenueDriven Campaigns: Design and execute email marketing campaigns that directly contribute to revenue growth including product launches promotional offers and seasonal campaigns.
- Customer Segmentation & Personalization: Segment email lists effectively based on customer data (purchase history browsing behavior demographics) to create personalized highconverting campaigns that resonate with beauty customers.
- Email Automation & Conversion Funnels: Build and manage automated email sequences (e.g. welcome series abandoned cart recovery postpurchase followups) designed to increase conversions and drive repeat purchases.
- Content Strategy: Write compelling subject lines persuasive copy and strong callstoaction that encourage engagement and maximize sales.
- Performance Optimization: Use A/B testing data analysis and performance metrics (open rates clickthrough rates conversion rates) to optimize campaigns for revenue generation and profitability.
- CrossFunctional Collaboration: Work with design content and product teams to ensure emails align with the overall brand messaging and deliver value to customers.
- Trend Awareness: Stay on top of email marketing trends and best practices particularly within the beauty industry to ensure campaigns are fresh innovative and effective in driving revenue.
- Revenue Tracking & Reporting: Monitor and report on email campaign performance tracking key metrics to assess ROI and recommend improvements that will drive higher revenue.
Requirements
Requirements:
- Proven track record of using email marketing to drive revenue preferably in the beauty or eCommerce industry.
- Deep understanding of email marketing platforms (e.g. Mailchimp Klaviyo) and eCommerce tools.
- Experience in creating email automation workflows that convert (e.g. abandoned cart welcome emails upsells etc.).
- Strong copywriting and content creation skills with the ability to craft compelling messaging that converts.
- Solid understanding of data analysis and A/B testing to continuously optimize campaign performance for revenue growth.
- Knowledge of HTML and CSS for customizing email templates is a plus.
- Experience working with eCommerce platforms such as Shopify is preferred.
- Ability to juggle multiple projects deadlines and campaigns in a fastpaced environment.
Preferred Qualifications:
- Bachelor s degree in Marketing Communications or a related field.
- 3 years of experience in email marketing with a focus on revenue generation.
- Experience with segmentation personalization and optimization of email funnels.
- Familiarity with the beauty industry and consumer behavior in the DTC space.
Benefits
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Employment Type
Full Time
