About Us:
We are an innovative company revolutionizing the health and wellness industry with cuttingedge products designed to enhance wellbeing and transform lives. As we continue to grow in the DACH region (Germany Austria Switzerland) were looking for an ambitious and dynamic Influencer Marketing & PR Specialist to elevate our brand and drive sales through impactful campaigns. If youre a creative resultsdriven marketer with a passion for health and wellness this is your opportunity to make a significant impact!
Key Responsibilities:
Influencer Marketing:
- Drive sales and brand visibility through strategic partnerships with influencers in the DACH region.
- Identify and collaborate with key influencers to promote our products and expand our reach.
- Public Relations:
- Secure highprofile media placements and coverage in leading publications across Germany Austria and Switzerland.
- Cultivate and maintain relationships with influential media contacts to keep our brand top of mind.
Social Media:
- Lead the social media strategy in the DACH region creating engaging content tailored to local audiences.
- Grow our social media following and boost engagement to strengthen brand awareness.
- Website Translations:
- Assist in translating and localizing website content to ensure it resonates culturally with DACH customers.
Advertising:
- Collaborate with the advertising team to create localized highimpact creatives for campaigns targeting the DACH market.
- Ensure all advertising materials are culturally and contextually appropriate for Germany Austria and Switzerland.
- Growth Activities:
- Execute growth strategies and initiatives aimed at increasing sales in the DACH region.
- Continuously explore new opportunities for market expansion and brand visibility.
Budget Management:
- Oversee and manage the budget for the DACH region allocating resources strategically to maximize ROI.
Key Performance Indicators (KPIs):
- Achieve and surpass sales targets across Germany Austria and Switzerland.
- Optimize marketing spend to ensure a strong return on investment (ROI).
- Improve product conversion rates in the DACH region.
- Increase website and social media traffic from Germany Austria and Switzerland.
- Successfully manage and activate influencer partnerships and PR campaigns.
Qualifications:
- Proven experience in influencer marketing public relations and social media management preferably in the health and wellness industry.
- Strong understanding of the German Austrian and Swiss markets and consumer behavior.
- Excellent communication and interpersonal skills with fluency in both German and English (additional regional languages are a plus).
- Ability to work independently prioritize tasks and manage multiple projects simultaneously.
- Experience in budget management and resource allocation.
- Creative growthoriented mindset with a resultsdriven approach.
Why Join Us
- Be part of an innovative and fastgrowing company transforming the health and wellness industry.
- Play a key role in expanding our brand presence in the DACH region.
- Work with a passionate forwardthinking team that values creativity and excellence.
- Enjoy the flexibility of a remote role with opportunities for career growth.