Marketing Consulting Analyst
Marketing Consulting Analyst
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1 Vacancy
Job Description
THIS JOB CAN BE FOUND ON OUR EXCLUSIVE JOB BOARD IT IS NOT A DIRECT ROLE AT AUGMENT JOBS
Job Description: Marketing Consulting Analyst
Position Overview:
We are seeking a motivated and analytical Marketing Consulting Analyst to join our consulting team. In this role you will assist clients in optimizing their marketing strategies by leveraging datadriven insights conducting market research and developing actionable recommendations. You will collaborate with crossfunctional teams to design and implement innovative marketing solutions that drive brand awareness customer engagement and business growth. This position provides an excellent opportunity to develop expertise in marketing analytics strategy and consulting.
- Conduct indepth analyses of clients marketing performance identifying strengths weaknesses and opportunities for improvement.
- Develop actionable marketing strategies that align with clients business objectives and target audience needs.
- Collaborate with senior consultants to create comprehensive marketing plans and campaigns.
- Collect clean and analyze marketing data including campaign performance metrics customer demographics and market trends.
- Use data visualization tools (e.g. Tableau Power BI) to present insights and support decisionmaking.
- Identify trends and provide actionable recommendations to optimize marketing effectiveness and ROI.
- Conduct qualitative and quantitative research to understand market dynamics competitive landscapes and consumer behavior.
- Benchmark clients marketing performance against industry standards and competitors.
- Provide insights on emerging market trends technologies and best practices.
- Evaluate clients digital marketing efforts including SEO SEM social media email campaigns and content strategies.
- Recommend and implement strategies to enhance digital engagement and improve conversion rates.
- Analyze customer journeys and touchpoints to create seamless and personalized marketing experiences.
- Support the development and execution of marketing campaigns ensuring alignment with clients goals.
- Track and measure campaign performance identifying areas for optimization and improvement.
- Provide insights on channel effectiveness and audience segmentation to enhance campaign targeting.
- Prepare reports presentations and dashboards to effectively communicate findings and recommendations to clients.
- Participate in client meetings and workshops contributing to discussions and supporting decisionmaking processes.
- Work closely with senior consultants to ensure deliverables meet client expectations and project timelines.
- Stay informed on the latest marketing trends tools and technologies.
- Research and recommend innovative marketing strategies and solutions to address client challenges.
- Contribute to the development of internal methodologies and best practices for marketing consulting.
- Bachelors degree in Marketing Business Administration Communications or a related field.
- Strong academic performance with coursework or experience in marketing analytics strategy or research.
- Proficiency in data analysis tools (e.g. Excel Tableau Power BI) and marketing platforms (e.g. Google Analytics HubSpot Salesforce).
- Strong analytical and problemsolving skills with the ability to interpret complex data and provide actionable insights.
- Knowledge of digital marketing strategies tools and metrics including SEO SEM social media and email marketing.
- Excellent written and verbal communication skills with the ability to present findings and recommendations clearly.
- Detailoriented and organized with the ability to manage multiple projects and meet deadlines.
- Proactive and selfmotivated with a passion for marketing and a desire to learn and grow.
- Strong interpersonal skills and a collaborative team player.
- Adaptable and comfortable working in a fastpaced consulting environment.
Employment Type
Full Time
