Talent Marketing Specialist
Talent Marketing Specialist
Posted on :
04-12-2024
Employer Active
1 Vacancy
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Job Description
Position Overview:
The Talent Acquisition Marketing Specialist is responsible for developing and executing strategies to attract top talent to the organization. This role combines expertise in recruitment marketing employer branding and digital marketing to create compelling campaigns that promote the company as an employer of choice. The ideal candidate will work closely with the Talent Acquisition team to drive engagement with job seekers increase awareness of the companys culture and enhance the overall recruitment process through creative and datadriven marketing initiatives.
Key Responsibilities:
1. Employer Branding & Strategy
Develop and implement an employer branding strategy that aligns with the companys culture values and mission.
Create and promote engaging content across multiple channels (social media career website job boards etc.) to attract top talent.
Partner with Talent Management peers Communications and Marketing and leadership to ensure consistent messaging across all recruitment materials.
2. Recruitment Marketing Campaigns
Plan and execute targeted recruitment marketing campaigns for specific job openings talent pools and geographical areas.
Use data analytics to measure the effectiveness of campaigns and optimize strategies accordingly.
Leverage digital platforms such as LinkedIn Glassdoor Indeed and niche job boards to increase visibility and drive applications.
3. Social Media & Content Creation
Develop and manage content for various social media platforms to showcase company culture employee success stories and career opportunities.
Collaborate with internal teams to create videos blog posts employee spotlights and other content to build a strong online presence.
Engage with passive candidates through social media and other online forums to promote employer brand and job openings.
4. Talent Pipeline Development
Build and maintain a talent pipeline for future hiring needs by cultivating relationships with potential candidates.
Use CRM tools to nurture leads and maintain an ongoing conversation with highpotential candidates.
5. Collaboration with HR & Recruitment Teams
Work closely with the Talent Acquisition team to ensure marketing strategies align with recruitment needs and priorities.
Provide creative insights and suggestions to improve job descriptions career site content and candidate engagement efforts.
Attend recruitment events job fairs and conferences to represent the companys employer brand and attract talent.
6. Analytics & Reporting
Monitor analyze and report on the performance of recruitment marketing campaigns providing insights into key metrics such as application rates engagement and candidate quality.
Use data to refine strategies test new approaches and continuously improve recruitment efforts.
7. Market Research & Competitive Analysis
Stay up to date with industry trends best practices and competitors talent acquisition strategies.
Conduct research to understand the needs preferences and behaviors of potential candidates.
Required Qualifications:
Bachelors degree in Marketing Communications Human Resources or a related field.
5 years of experience in recruitment marketing employer branding or digital marketing (experience in a talent acquisition role preferred).
Proven experience with digital marketing and ad operations ecosystems data collection integration activation across paid media and websites
Strong understanding of digital marketing tools and platforms including social media Google Analytics SEO and content management systems.
Experience with subscriptionbased recruitment marketing platforms (e.g. Eightfold LinkedIn Recruiter Indeed Glassdoor).
Excellent written and verbal communication skills with the ability to craft compelling content for various audiences.
Strong project management skills with the ability to work on multiple campaigns simultaneously and meet deadlines.
Ability to analyze data and use insights to optimize strategies.
Creative thinking with a focus on innovative approaches to recruitment marketing.
Preferred Skills:
Familiarity with the latest trends in employer branding and candidate engagement strategies.
Experience with UKG
Strong analytical mindset with the ability to interpret data and generate actionable insights for continuous campaign optimization.
Skilled in managing complex crossfunctional projects from inception to completion ensuring ontime delivery adherence to budget and alignment with strategic goals through effective planning resource management and stakeholder communication.
Ability to adapt and thrive in a fastpaced dynamic environment managing competing priorities while maintaining a high level of attention to detail.
Work Environment:
This position is inperson four days per week located at 1919 McKinney Ave. Dallas TX.
Flexible work hours and a collaborative team environment
The Talent Acquisition Marketing Specialist is responsible for developing and executing strategies to attract top talent to the organization. This role combines expertise in recruitment marketing employer branding and digital marketing to create compelling campaigns that promote the company as an employer of choice. The ideal candidate will work closely with the Talent Acquisition team to drive engagement with job seekers increase awareness of the companys culture and enhance the overall recruitment process through creative and datadriven marketing initiatives.
Key Responsibilities:
1. Employer Branding & Strategy
Develop and implement an employer branding strategy that aligns with the companys culture values and mission.
Create and promote engaging content across multiple channels (social media career website job boards etc.) to attract top talent.
Partner with Talent Management peers Communications and Marketing and leadership to ensure consistent messaging across all recruitment materials.
2. Recruitment Marketing Campaigns
Plan and execute targeted recruitment marketing campaigns for specific job openings talent pools and geographical areas.
Use data analytics to measure the effectiveness of campaigns and optimize strategies accordingly.
Leverage digital platforms such as LinkedIn Glassdoor Indeed and niche job boards to increase visibility and drive applications.
3. Social Media & Content Creation
Develop and manage content for various social media platforms to showcase company culture employee success stories and career opportunities.
Collaborate with internal teams to create videos blog posts employee spotlights and other content to build a strong online presence.
Engage with passive candidates through social media and other online forums to promote employer brand and job openings.
4. Talent Pipeline Development
Build and maintain a talent pipeline for future hiring needs by cultivating relationships with potential candidates.
Use CRM tools to nurture leads and maintain an ongoing conversation with highpotential candidates.
5. Collaboration with HR & Recruitment Teams
Work closely with the Talent Acquisition team to ensure marketing strategies align with recruitment needs and priorities.
Provide creative insights and suggestions to improve job descriptions career site content and candidate engagement efforts.
Attend recruitment events job fairs and conferences to represent the companys employer brand and attract talent.
6. Analytics & Reporting
Monitor analyze and report on the performance of recruitment marketing campaigns providing insights into key metrics such as application rates engagement and candidate quality.
Use data to refine strategies test new approaches and continuously improve recruitment efforts.
7. Market Research & Competitive Analysis
Stay up to date with industry trends best practices and competitors talent acquisition strategies.
Conduct research to understand the needs preferences and behaviors of potential candidates.
Required Qualifications:
Bachelors degree in Marketing Communications Human Resources or a related field.
5 years of experience in recruitment marketing employer branding or digital marketing (experience in a talent acquisition role preferred).
Proven experience with digital marketing and ad operations ecosystems data collection integration activation across paid media and websites
Strong understanding of digital marketing tools and platforms including social media Google Analytics SEO and content management systems.
Experience with subscriptionbased recruitment marketing platforms (e.g. Eightfold LinkedIn Recruiter Indeed Glassdoor).
Excellent written and verbal communication skills with the ability to craft compelling content for various audiences.
Strong project management skills with the ability to work on multiple campaigns simultaneously and meet deadlines.
Ability to analyze data and use insights to optimize strategies.
Creative thinking with a focus on innovative approaches to recruitment marketing.
Preferred Skills:
Familiarity with the latest trends in employer branding and candidate engagement strategies.
Experience with UKG
Strong analytical mindset with the ability to interpret data and generate actionable insights for continuous campaign optimization.
Skilled in managing complex crossfunctional projects from inception to completion ensuring ontime delivery adherence to budget and alignment with strategic goals through effective planning resource management and stakeholder communication.
Ability to adapt and thrive in a fastpaced dynamic environment managing competing priorities while maintaining a high level of attention to detail.
Work Environment:
This position is inperson four days per week located at 1919 McKinney Ave. Dallas TX.
Flexible work hours and a collaborative team environment
Employment Type
Full Time
Key Skills
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