drjobs Digital Marketing Manager

Digital Marketing Manager

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Job Location drjobs

Boston, TX - USA

Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Job Description

Growing Company in Newport Rhode Island has a need for a Digital Marketing Manager. This is a direct hire role with a full benefits package.

Job Responsibilities:

  • Plan and execute all digital marketing including SEO/SEM marketing database email social media and display advertising campaigns
  • Design build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Identify trends and insights and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Job Skills:

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends)
  • Working knowledge of ad serving tools (e.g. DART Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns

Employment Type

Full Time

Company Industry

Oil and Gas

About Company

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