CRM Executive
CRM Executive
Posted on :
03-12-2024
Employer Active
1 Vacancy
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Job Description
Job Description:
Retention Strategy Development:
o Design and execute customer retention campaigns to improve repeat purchases customer lifetime value (CLTV) and overall engagement.
o Segment customers based on behavior preferences and lifecycle stage to deliver personalized communication.
o Design and execute customer retention campaigns to improve repeat purchases customer lifetime value (CLTV) and overall engagement.
o Segment customers based on behavior preferences and lifecycle stage to deliver personalized communication.
Campaign Management:
o Develop and implement multichannel retention campaigns using tools like Clevertap MoEngage and WebEngage.
o Optimize campaigns across email SMS push notifications and inapp messaging.
o A/B test campaigns to determine what drives the best engagement and retention.
Data Analysis & Reporting:
o Monitor campaign performance and derive actionable insights using analytics tools.
o Create regular reports on retention metrics including churn rates repeat purchases and engagement levels.
Collaboration:
o Work closely with product content and marketing teams to align retention efforts with overall business goals.
o Partner with the design team to create engaging creatives and messaging.
Tool Expertise:
o Use platforms like Clevertap MoEngage and WebEngage to set up workflows track customer journeys and manage campaigns.
o Stay updated with the latest features of these platforms and implement best practices.
Customer Insights:
o Gather and interpret customer feedback to improve retention strategies.
o Identify patterns and trends in customer behavior to predict churn and take proactive measures.
Employment Type
Full Time
Key Skills
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