Marketing Manager PH -
Marketing Manager PH -
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Job Description
Job Title: Marketing Manager
Role Overview:
We are looking for a dynamic Marketing Manager to lead both the strategic direction and the execution of our marketing efforts for our online course business. The ideal candidate is a creative thinker who is also detailoriented and capable of managing all aspects of marketing campaigns. This role requires a handson manager with experience in scaling marketing efforts and driving growth.
Key Responsibilities:
1. Campaign Management:
- Develop and manage email marketing campaigns aimed at driving course sales.
- Schedule and oversee social media content across various platforms to engage the audience and promote courses.
2. Marketing Strategy:
- Design and implement a comprehensive marketing strategy aligned with business goals.
- Conduct SEO and keyword research to optimize the website blog and content for organic search traffic.
3. Content Creation & Execution:
- Assist with the planning and execution of webinars to engage customers and promote course offerings.
- Create compelling copy for emails social media website and other marketing channels.
- Oversee regular website updates and improvements to ensure it remains optimized for conversions.
4. Automation & Tools:
- Utilize tools such as HubSpot or other CRM systems for effective campaign management.
- Build automations using platforms like Zapier and Airtable to streamline marketing workflows.
- Manage email marketing and automations through platforms like ConvertKit and Beehive including newsletters and email campaigns.
- Automate social media posting on LinkedIn and Twitter for consistent engagement.
Qualifications:
- 3 years of experience in marketing management specifically in online course marketing or similar industries.
- Strong expertise in SEO email marketing and social media strategy.
- Proven track record of driving results through both creative and datadriven approaches.
- Proficiency in tools like Canva WordPress HubSpot ConvertKit Zapier Airtable and Beehive is highly desirable.
- Strong understanding of campaign management content creation and automation tools.
If you're ready to take on a leadership role in a fastpaced dynamic environment and bring your marketing expertise to a growing online course business we’d love to hear from you!
Employment Type
Full Time
