Digital Communications Specialist

Location : IC : NHLBI Street: 6705 Rockledge Dr Bldg: 6705 Rockledge Dr (RK1) Room: 113C City: Bethesda State & Zip: MD 20817

Weekly Hours FT: 3040 hours per week Total No. of Hours : 40

Overall Position Summary and Objectives

The purpose of this position is to support digital communication efforts and initiatives in NHLBIs Health Education and Digital Information Dissemination Branch.

Min Education Bachelors

Resume Max Pages 3

ADDITIONAL QUALIFICATIONS

Certifications & Licenses

• N/A

Skills (Ranked By Priority)

1. Ability to analyze public reaction to NHLBI programs and policies to develop recommendations that significantly enhance NHLBIs digital communications program.
2. Ability to organize large amounts of information and exercise effective project management to plan perform and evaluate tasks to successfully maintain the website(s) and digital resources.
3. Ability to interact coordinate and negotiate with a variety of individuals and organizations in order to establish and maintain effective working relationships.
4. Possesses excellent customer service skills and responds to requests in a timely manner.
5. Knowledge of and facility with content management systems and social media tools.
6. Ability to be flexible and respond effectively in a rapidly changing environment advocate for continuous improvement and best practice implementation.
7. Ability to identify new and emerging digital tools and technologies and recommend the adoption of new technologies when appropriate and to determine how such technology could be integrated or adapted for NHLBI purposes.
8. Ability to present content in effective ways that will increase the understanding and interest of target audiences with varying levels of comprehension of NHLBI research programs and policies.
9. Knowledge of multimedia concepts products and deliverables such as video audio podcasts blogs etc.
10. Ability to develop and maintain multilayered websites with complex content using current technologies and the principles of good web design and usability.
11. Understands promotes and utilizes a usercentered and datadriven approach to website and social media development and architecture/organization.
12. Knowledge of web/digital tools technologies and trends and of development and maintenance strategies to improve the content architecture/organization design and functionality of the NHLBI website(s) and social media resources.

1 2 3 4 5 represents priority rankings where 1 is highest priority and 5 is lowest priority of those ranked

Software

• N/A

Field of Study

• Community and Public Health

Statement of Work Details

Coordinates community outreach efforts and activities for the program.

• Advise on digital communication concepts and methodologies to enhance the dissemination of information on NHLBIs programs priorities and initiatives 1
• Assist in planning implementation evolution and evaluation of OSPEEC digital strategy
• Consult to ensure that website enhancements improve visitors experiences are responsive to agency needs and are completed on schedule
• Present digital communications plans or strategies to Institute staff and advise on the most effective methods for presenting their content via digital communications channels
• Interact with technical scientific and managerial staff and outside organizations to ensure that the NHLBIs digital resources are user entered and datadriven; developed in a coordinated manner; effectively communicates with appropriate audiences and continues to support the NHLBI mission
• Establish and provide guidance over projects for the development consolidation and updating of websites and digital content
• Coordinate digital community outreach efforts and activities.

Attends and gives presentations at major conferences or meetings and participates in discussion with community groups.

• Attend meetings to represent and discuss user experience and usability testing data

• Serve as a consultant for improving the way NHLBI delivers information across its various digital platforms
• Advise content developers on content lifecycle management design concepts practices and methodologies 2

Establishes collaborative relationships with a variety of community organizations (e.g. community health centers state medical agencies managed care organizations).

• Use social media digital technologies and search engine optimization to strategically place patient recruitment messages and promote approved clinical research opportunities
• Assist in user oversight to ensure that posted content complies with all applicable policies 4 4

Coordinates the analysis and evaluation of outreach activities including internal and external partnership.

• Recommend implementation of best practice digital communication strategies to improve the accuracy and efficiency of information dissemination 3
• Work with staff to coordinate content management of recruitment materials promotions and social marketing messages
• Leverage analytics data and customercentric principles to improve the quality and impact of digital communication activities
• Examine and interpret analytics data from tools user surveys and usability testing and identify improvements to the Institutes websites and other digital offerings; manages implementation of those improvements

Works closely with management to coordinate content of materials advertisements and marketing messages.

• Monitor and evaluate program metrics and management of program timelines 5
• Interact with the NIH Center for Information Technology CIT and the NHLBI Information Technology and Applications Center ITAC and facilitate the resolution of website technical hosting and business issues
• Work with the NHLBI Information Technology and Applications Center ITAC in developing and implementing website reorganizations redesigns development of new page layouts user surveys and other analytics tools