Digital Marketing Specialist
Digital Marketing Specialist
Posted on :
30-11-2024
Employer Active
1 Vacancy
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Job Description
Job Summary
You are responsible for creating and designing as well as delivering various marketing programs towards supporting the growth and expansion of an organization s products and services especially via the Internet.
Job Description/Requirements
Our Vision
Africa s solution to bridging the talent gap.
Job Mission
You are responsible for creating and designing as well as delivering various marketing programs towards supporting the growth and expansion of an organization s products and services especially via the Internet.
Reporting into Head of Marketing
Key Responsibilities
Overall Project Management and Compliance
Plan execute and manage digital marketing campaigns ( Paid ads ).
Monitor and optimize campaign performance to meet KPIs and targets.
Conduct A/B testing to determine the most effective ad creatives and formats.
Collaborate with the communications & creative team to develop compelling ad copy graphics and videos that effectively communicate the value of our products & services.
Utilize platformspecific targeting options to reach the right audience segments
Track and analyse key metrics such as impressions clicks conversions and cost per acquisition (CPA) to assess campaign effectiveness.
Prepare regular performance reports and provide actionable insights to optimize future campaigns.
Work closely with crossfunctional teams including sales product and learning & development to align marketing efforts with business objectives. Understand the workings of Google Ads programs towards promoting appropriately the profit goal of the organization
Work with the right teams to ensure landing pages are optimized for conversions including A/B testing of different page elements.
Lead management of the digital touchpoints of the organization
Stay current with the latest trends
Key Relationships
Senior Performance Marketing
Campaign Marketing Manager
Creative Designer
Communications Specialist
KPIs to measure success
Successful project execution
Budget control and management
Timely reporting
Policy compliance
Social Engagement and mentions
Requirements
Key Skills & Competencies
Skills
3 year of relevant marketing experience managing google adsX/twitter ads and Meta ads accounts
Google Ads Certifications or equivalent
Possess a good understanding of digital production and marketing strategies
Possess proven experience in innovative digital campaign and effective service delivery
Possess proven experience in digital assets delivery
Ability to manage microsites social media applications and online
ads.
Understanding of digital marketing best practices
Possess a solid understanding of social media marketing and paid campaigns.
Ability to handle digital analysis and web metrics duties (Google Analytics proficiency)
Ability to deliver on deadline
Possess very strong communication skills both written and verbal
Possess very strong skills in management and organization
Knowledge of SEO and SEM
Employment Type
Full Time
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