We are seeking a creative datadriven and highly organized Digital Marketing & ECommerce Specialist to oversee and enhance our online presence across ecommerce platforms social media channels and other digital marketing avenues. This individual will play a crucial role in driving sales generating leads and building brand visibility through innovative content promotions and strategic collaborations.
- Responsibilities:
- ECommerce Management
- Manage and update the company s website including refreshing homepage visuals and banners regularly.
- Develop and implement promotional offers and seasonal campaigns.
- Social Media & Digital Marketing
- Create and manage engaging content for social media platforms including LinkedIn Pinterest Facebook Instagram Twitter and TikTok.
- Develop and execute effective B2C email marketing campaigns including content creation and audience targeting.
- Collaborate with agencies to maximize impact and manage other digital marketing initiatives.
- Maintain and enhance company social listing pages for improved visibility and SEO.
- Photoshoots & Content Creation
- Assist in photoshoots ensuring highquality photos and videos for website and social media.
- Curate visuals and ensure alignment with brand identity for all digital platforms.
- Data Analytics & Competitive Analysis
- Use tools like Zoho Analytics and Excel to analyze performance data and derive actionable insights.
- Monitor competitors online activities to identify trends and opportunities.
- Content Creation Excellence
- Develop compelling and creative content including text videos and images tailored for various platforms.
- Influencer Marketing & Freelance Collaboration
- Identify connect and cultivate relationships with social media influencers to promote brand initiatives.
- Source and evaluate freelance talent ensuring quality and alignment with brand goals.
- Lead Generation & Outreach
- Conduct research to identify potential leads and business opportunities.
- Develop and execute coldcalling strategies to generate and nurture leads.
Requirements
- Qualifications:
- Proven experience in ecommerce management and digital marketing.
- Strong proficiency in content creation (text video and images).
- Handson experience with social media platforms and analytics tools.
- Familiarity with email marketing platforms and strategies.
- Ability to analyze data and derive actionable business insights.
- Excellent organizational multitasking and communication skills.
- Creative mindset with a keen eye for detail.
- Experience in influencer marketing and talent evaluation is a plus.
- Basic knowledge of photography/videography is an advantage.
Benefits
- Opportunity to work with a renowned luxury brand with global exposure.
- Dynamic work environment that encourages creativity and innovation.
- Working Hours MonFri 9.30 to 6pm (Hybrid Work Model available)
- Salary Range 4.87.2 LPA
- Location: 306A 3rd Floor Southern Park Saket District Centre Saket New Delhi 110017
Experience & Skills Prior experience as a office administrator or a showroom manager, ideally at a similar company. Bachelors Degree Excellent communication skills. Technological Savvy Have Dependable Transportation, preferably own a car.
Education
Bachelors in Accounting