Marketing Manager
Marketing Manager
Posted on :
27-11-2024
Employer Active
1 Vacancy
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Job Description
- Explore and identify strategic business partner to enhance roofing offer to the market.
- Market and specify the company s product in the Building Roofing & Construction industry.
- Build and maintain strong working relationships with agencies and external vendors to drive performance.
- Review feedback and learnings from campaigns with agencies for continuous improvement.
- Manage all marketing activities within the marketing budget and target.
- Develop and execute marketing strategy for the company to meet the target.
- Serve as an internal event consultant strategizing and managing endtoend logistics for brand and product events to meet business objectives.
- Understand brand objectives and identify opportunities to enhance branding and engagement through innovative brand activation programs. Initiate new ideas and concepts to drive brand objectives.
- Collaborate with the Sales & Marketing Director to strategize develop and implement comprehensive marketing plans from creative ideation to execution of both offline and online brand activation programs.
- Lead and manage the development of key campaigns targeting specific audiences from budget planning and campaign ideation to managing endtoend logistics for gotomarket execution.
- Manage and lead the marketing and technical marketing (specification) team members to achieve desired results. Address issues and barriers affecting the implementation of brand projects and formulate effective action plans.
- Develop implement and manage social media strategies. Define key social media KPIs oversee social media content and ensure effective engagement.
- Support and collaborate with internal stakeholders. Analyze and create postmortem reports on all marketing campaigns to measure success and gain insights.
Requirements
- Candidate must possess Bachelors Degree/Post Graduate Diploma/Professional Degree in Marketing/ Sales/ Business Management or equivalent.
- At least 8 Year(s) of collective working experience in Sales and Marketing background and 4 Years of managerial experience in brand/product management/marketing preferably in the Building Material/Construction industry.
- Proven track record of delivering topline results and meeting marketing KPIs (driving share and penetration).
- Strong understanding of marketing product specifications sales and finance to drive brand performance.
- Experience in leading specifying and technical marketing with the architectural community is advantageous. Candidates with a network of architects are encouraged to apply.
- Experience liaising with Pertubuhan Akitek Malaysia (PAM) is preferred.
- Proven experience in implementing brand and execution plans
- Agency management experience (advertising/digital/media agency).
- Ability to lead a direct team and a multifunctional organization integrating complex efforts across multiple business areas.
- Excellent organizational and time management skills with a high attention to detail.
- Marketing Communication (MARCOM) is fundamental.
- This position requires jobrelated travel.
- Comfortable working on both routine and adhoc requirements.
Employment Type
Full Time
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