Retail Digital Marketing Manager
Retail Digital Marketing Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Retail and Digital Marketing Manager
Reporting to the Business Head
Our client a leading diagnostics company in Kenya is on the lookout for a dynamic and innovative Retail and Digital Marketing Manager to lead their retail digital marketing initiatives. This role is all about leading & driving the Retail Digital Initiatives programs technology & Systems experience across their chain of diagnostic centers in Kenya. If you are a creative trendsetter with bold ideas to enhance retail conversions through digital channels we d love to connect!
Role Profile:
- Crafting and executing a winning RetailDigital Marketing Strategy to drive business goals.
- Deliver retail business targets across diverse customer segments (B2C) and other channels.
- Building a strong digital brand presence and fueling consumer demand through innovative campaigns.
- Develop and Lead Successful Marketing Campaigns & Promotions both online and offline.
- Revolutionize their digital penetration & offerings while driving demand on digital platforms.
- Conducting marketing Research and converting these insights into deployable initiatives & offerings.
- Design & Deploy media materials for successful client campaign programs & related activities.
- Lead & own targets on conversion metrics Driving telehealth initiatives projects & solutions
- Leading customer Promotional campaigns on upselling; crossselling; & awareness initiatives
Requirements
Relevant experience:
- A background in innovative marketing and familiarity with digital technology platforms.
- Brand Management Experiences both new product launches & seasoned product offerings
- Solid web analytics tools like Google Analytics to measure performance and optimize campaigns.
- A deep understanding of current digital trends and their application in retail marketing.
- A strong sense of creativity and innovation paired with the ability to think outside the box.
- Exceptional interpersonal skills and a proven ability to collaborate across teams.
If you re excited to shape the future of retaildigital marketing for a leading brand this could be your next big challenge.
Adaptable & comfortable in a complicated and constantly evolving business environment. Fast learner. Willing to contribute in areas beyond formal job description Strong communications & highly organized and structured individuals. Strong analytical skills. Willingness to work a variety of hours as the business demands, occasionally including late nights & weekends. Familiarity with office applications (especially Excel) as well as Google Drive, Google Forms, etc Linguistic capabilities: Swahili, and English
Employment Type
Full Time
