This is a remote position.
Overview of the Role
This position requires someone with proven experience or the ability to demonstrate their expertise in driving brand growth through digital channels. They will need to hit the ground running as we re looking for someone who can take ownership of this project from day one.
The role will be 2024 hours per week with flexible days and hours depending on the right candidate s needs.
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Key Responsibilities
- Brand Repositioning Strategy Development
- Conduct market and competitor research to craft a brand strategy.
- Digital Asset Overhaul
- Lead website redesign and update all digital media assets to reflect the new brand direction.
- Content Strategy and Creation
- Develop and execute a strategic content plan including blogs case studies and premium resources to attract and engage highvalue clients through images video (long/short form) and alternate content sourcing (experience in content creation/editing is imperative).
- Social Media and Online Presence Management
- Establish and maintain a strong presence on social platforms to communicate value and expertise (and clients of).
- Marketing Campaigns and Lead Generation
- Create and manage targeted campaigns to attract premium clients and generate quality leads.
- Brand Messaging and Voice Development
- Ensure consistent messaging across all platforms and develop brand guidelines for internal and external communications.
- SEO and Digital Optimisation
- Optimise the website and content for search engines to drive organic traffic and improve visibility.
- Data Analysis and Reporting
- Analyse key metrics and provide insights to guide strategy adjustments and ensure continuous improvement.
- Collaboration with Internal Teams
- Work closely with internal teams to align branding and marketing efforts with broader business objectives.
- Innovation and Trend Monitoring
- Stay ahead of digital marketing trends to keep the company competitive in the industry.
Requirements
The ideal candidate should have:
- Proven experience in digital marketing branding and growth strategies.
- A portfolio or examples of previous work that align with our goals.
- The ability to work independently and deliver highquality results on tight deadlines.
- Strong communication and collaboration skills to work across teams.
The ideal candidate should have: Proven experience in digital marketing, branding, and growth strategies. A portfolio or examples of previous work that align with our goals. The ability to work independently and deliver high-quality results on tight deadlines. Strong communication and collaboration skills to work across teams.