Job Purpose (Job Summary):
The Data Analyst Marketing Analytics will capture and analyse data at each stage our clients interact with our
brand spanning across various Marketing Channels and events.
Role will be Crucial in maintaining our reporting tables by storing and modelling data in efficient and effective
manner. This comprehensive view of the client's experience from initial brand awareness and engagement to
conversion and beyond will provide invaluable insights to identify pain points opportunities for improvements and
areas where Marketing can deliver a more seamless and personalized experience. Leveraging a "Test & Learn"
approach the Data Analyst will drive continuous improvement ensuring that end users has required data available
for Analytical and Reporting purposes.
If you are enthusiastic about leveraging data to drive marketing success eager to solve critical problems and excited
to explore new opportunities for growth through experimentation this role offers an exciting opportunity to make a
significant impact within our Marketing organization.
Key Responsibilities / Duties:
Write advanced SQL queries to extract and manipulate data.
Manage ETL (Extract Transform Load) processes effectively.
Oversee daily ETL processes on Fivetran GCP to ensure data quality and availability.
Proficiently extract aggregate and transform raw data to meet reporting requirements.
Collaborate with stakeholders to gather and clarify data requirements.
Adapt to and learn new technologies as needed.
Transform data using SQL Python or Alteryx.
Document procedures to ensure data governance and compliance.
Work Experience / Knowledge:
Bachelors degree in Computer Science Statistics Data Engineering or in any related field
35 years of experience in a data analysis role.
Experience with any Cloud Platform Services preferably Google Cloud Platform or similar
Strong proficiency in SQL for data manipulation and reporting.
Experience with ETL processes and tools.
Basic programming skills in Python.
Familiarity with marketing platforms such as Google Ads and Display & Video 360.
Understanding of web analytics platforms preferably Adobe Analytics or similar.
Excellent problemsolving skills and analytical thinking
Experience with nocode ETL platforms such as Fivetran Airbyte or similar (preferred but not mandatory).
Knowledge of data governance best practices.
Strong communication skills for stakeholder engagement.
Ability to work independently and as part of a team.
Adaptability to new tools and technologies in a fastpaced environment.
It would be advantage to have one or more of the following certifications:
Google Tag Manager/Analytics
Certification in Adobe Analytics
Alteryx Designer Core certification
Power BI Certification
Formal Education:
The ideal candidate should have a Bachelors degree in Computer Science Statistics Data Engineering or in any
related field; plus 3 years of experience in data analysis. Or at least 56 years worth of work experience in analysing
data.
Other Personal Attributes Required:
Highly selfmotivated with a strong sense of ownership and accountability for deliverables.
Ability to distil business problems into analytical questions and provide actionable insights.
Excellent communication and presentation skills with the ability to effectively communicate complex
findings to technical and nontechnical audiences.
Proven project management skills with the ability to prioritize and manage multiple tasks in a fastpaced
dynamic environment.
Strong problemsolving and quantitative skills with a willingness to continuously learn and challenge oneself.
Ability to work collaboratively in a team environment and foster a growthoriented culture.
In this Senior Contract role the Data Analyst will be instrumental in enhancing our Marketing Analytics Operations
ability by maintaining and building new Solutions for our Marketing Outreach Programs. The candidate must be an
analytical thinker meticulous and possess a passion for Problem Solving to optimizing our marketing strategies and
improve customer experiences.