Branding executive
Branding executive
Posted on :
24-11-2024
Employer Active
1 Vacancy
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Job Description
brand manager is responsible for a company or products branding and marketing strategies. Their role is to ensure that the brands image messaging and positioning are consistent and effectively communicated to the target audience.
Here are some responsibilities of a brand manager:
Market research: Research consumer trends preferences and behavior to understand the market
Brand strategy: Develop or improve a branding strategy that considers how the company fits into the market and how to reach customers
Marketing campaigns: Create and manage campaigns across print broadcast and online platforms
Budgeting: Create track and oversee brand initiative budgets
Events: Organize events such as product launches exhibitions and photo shoots
Communication: Communicate with company executives marketing personnel and public figures
Analysis: Analyze brand positioning and consumer insights
Measurement: Monitor and assess marketing campaign performance using key performance indicators (KPIs)
Collaboration: Collaborate with various departments such as marketing advertising product development and sales
Content design: Design and supervise content such as press releases artwork print and digital media
Retail packaging: Assist in the design of retail packaging
Instore marketing: Assist in the creation of instore marketing displays
Brand managers may work inhouse at an organization or at an agency.
meeting with clients virtually or during sales visits. demonstrating and presenting products. establishing new business. maintaining accurate records. attending trade exhibitions, conferences and meetings. reviewing sales performance. negotiating contracts and packages.
Education
Graduation
Employment Type
Full Time
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