Ideal Candidate:
- Is passionate about the WP Lavori World and heritage brands.
- Has experience in the fashion sector.
- Is a native English speaker or bilingual.
- Has excellent organizational and teamwork skills.
- Is available to travel.
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Main Tasks:
Daily management of all marketing activities for Filson and Baracuta executing the established Marketing Plan including:
- Collaborating closely with internal and external stakeholders for ecommerce product descriptions article copywriting image selection and preparation for the websites and creatives for paid campaigns.
- Preparing newsletters aligned with the commercial calendars focus.
- Preparing press releases for seasonal launches and collaborations and liaising with external agencies for influencer seeding. Generating a monthly influencer seeding report.
- Supporting event organization and report preparation.
- Assisting with trade shows such as Pitti Immagine Uomo in Florence.
- Posting social media content using Meta Business Suite and copywriting for Baracuta.
Required Knowledge:
- Strong proficiency in Microsoft Excel.
- Basic knowledge of newsletter platforms such as Klaviyo MailUp or MailChimp.