Digital Marketing: - Develop and execute comprehensive digital marketing strategies to promote pharma exhibitions
- Lead and manage a team of marketing professionals to achieve marketing goals
- Conduct market research and analyze industry trends to identify opportunities and challenges
- Create and manage digital marketing budgets to achieve ROI goals
- Collaborate with crossfunctional teams including sales operations and customer service
- Develop and maintain relationships with key stakeholders including sponsors exhibitors and speakers
- Oversee the creation of digital marketing materials including email campaigns social media content and online advertising
Offline Marketing: - Plan and execute offline marketing campaigns to promote pharma exhibitions including:
Outdoor advertising (hoardings billboards etc.)
Print advertising (newspaper ads magazine ads etc.)
Event marketing (trade shows conferences etc.)
Direct mail marketing
Telemarketing