Email Monetization Manager
Email Monetization Manager
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1 Vacancy
Job Description
About the Role:
We are seeking an elitelevel marketing strategist with extensive experience managing largescale email monetization efforts. As the Email Monetization Manager you will oversee and execute all aspects of our email marketing strategies working closely with copywriters creative teams and product managers to maximize revenue. You will be responsible for the endtoend planning execution and optimization of email campaigns including broadcast promotions automated flows multistep drip campaigns and targeted segmentation.
Key Responsibilities:
- Email Campaign Strategy & Execution: Design and implement highimpact email monetization strategies. Lead execution for all campaign types (broadcast automated drip) with a focus on revenue generation.
- Deliverability & List Management: Oversee best practices for deliverability and message effectiveness including inbox placement and list health. Regularly audit and maintain the integrity of email lists.
- Testing & Optimization: Develop and implement a rigorous A/B testing framework to improve subject lines timing segmentation content offers and overall messaging effectiveness. Analyze performance data and optimize based on insights.
- Compliance & Security: Ensure email campaigns comply with industry regulations (e.g. CANSPAM GDPR) and best practices for data privacy and deliverability.
- Performance Analytics: Collaborate with data teams to track performance metrics uncover insights and make datadriven adjustments to campaigns for continuous improvement.
- Customer Segmentation & Personalization: Develop and implement sophisticated customer segmentation strategies and deliver personalized email content to maximize engagement and conversion rates.
- CrossFunctional Collaboration: Work closely with product design copy and other marketing teams to ensure that email campaigns align with overall business objectives and brand messaging.
Requirements:
- Proven track record in managing largescale email monetization strategies to drive revenue.
- Expertise in direct response email marketing with a deep understanding of best practices and revenuedriving techniques.
- Proficiency with major email marketing platforms and tools.
- Strong analytical skills with experience in A/B testing performance tracking and optimizing key email metrics.
- Ability to work collaboratively across teams and manage multiple email campaigns simultaneously to meet business goals.
Preferred Qualifications:
- Experience in finance or investingrelated products (or other highvalue customer models with complex customer journeys) is a plus.
- Familiarity with other marketing channels (e.g. SMS push notifications) is advantageous.
- Advanced understanding of customer segmentation automation and personalization for email revenue maximization.
Why Youll Love Working Here:
- Play a critical role in driving revenue and contributing directly to the growth of the business through email marketing.
- Work with a dynamic and collaborative team focused on growth innovation and datadriven results.
- A fastpaced flexible environment that encourages learning creativity and professional development.
This role is essential for scaling our revenue efforts through expertlevel email marketing strategies. If youre a seasoned email marketing strategist passionate about monetization and growth wed love to hear from you!
Employment Type
Full Time
