Roles and responsibilities
1. Staff Training and Development
- Conducting Training Programs: Design and deliver training sessions on product knowledge, customer service, sales techniques, and store procedures to new and existing staff.
- Onboarding New Employees: Assist in onboarding new hires, ensuring they understand their roles, responsibilities, and the company culture.
- Skill Development: Provide continuous learning opportunities for staff to enhance their skills, including sales, communication, product knowledge, and problem-solving.
- Providing Constructive Feedback: Offer regular performance feedback and guidance to employees, helping them improve and achieve their personal and team goals.
- Mentoring: Serve as a mentor for junior staff, helping them navigate challenges and grow professionally within the retail environment.
2. Performance Monitoring and Improvement
- Assessing Staff Performance: Observe and assess the performance of retail associates during shifts, identifying areas for improvement and providing actionable insights.
- Setting Goals: Establish individual and team goals in alignment with store and company objectives, and work with staff to achieve them.
- Motivating Employees: Use motivation techniques to boost staff morale, engagement, and enthusiasm, creating a positive and high-energy work environment.
- Identifying Training Needs: Regularly evaluate the training needs of staff and identify opportunities for skill enhancement or refresher courses.
3. Sales and Customer Service Enhancement
- Sales Techniques: Train employees on effective sales strategies, including upselling, cross-selling, and handling customer objections to boost sales.
- Customer Experience: Ensure that employees maintain high standards of customer service, handling customer complaints and issues professionally and promptly.
- Store Performance: Monitor store performance in terms of sales, customer satisfaction, and staff efficiency, offering guidance to improve results.
4. Leadership and Team Collaboration
- Team Building: Foster a collaborative and positive team culture, promoting teamwork, mutual respect, and shared success.
- Problem Solving: Help staff resolve challenges, both operational and interpersonal, and offer support during high-pressure situations.
- Store Operations Support: Work alongside the management team to ensure smooth store operations, contributing to daily tasks such as inventory management, visual merchandising, and store cleanliness.
5. Store Operations and Standards
- Enforcing Standards: Ensure store policies, procedures, and safety standards are consistently followed by all team members.
- Product Knowledge: Train and update staff on new products, services, and promotions to ensure they can confidently assist customers.
- Visual Merchandising: Support staff in understanding the importance of merchandising and assist in ensuring that products are displayed in an appealing and organized manner.
6. Monitoring and Reporting
- Tracking Progress: Track individual and team performance metrics, such as sales targets, conversion rates, and customer feedback.
- Reporting: Provide regular reports to store management on training progress, team development, and any areas of concern.
- Feedback and Adjustments: Gather feedback from staff and management, and use it to adjust training programs or coaching techniques as needed.
Desired candidate profile
1. Educational Qualifications
- Minimum Education: A high school diploma or equivalent is generally required. A degree in business, retail management, or a related field is preferred.
- Certifications: Retail management or coaching certifications (e.g., in leadership, customer service, or sales training) can be an advantage.
- Continuous Learning: Willingness to stay up-to-date with industry trends and best practices in retail coaching, customer service, and sales techniques.
2. Professional Experience
- Retail Experience: Significant experience (usually 3+ years) in a retail environment, preferably in a supervisory or leadership role. Previous experience as a store manager, assistant manager, or senior sales associate is highly beneficial.
- Coaching or Training Experience: Experience in coaching, mentoring, or training retail staff, ideally in a structured or formal capacity.
- Sales Experience: A strong track record of personal sales success and experience with achieving or exceeding sales targets.
- Customer Service Experience: Proven ability to provide exceptional customer service and train others to do the same.
3. Key Skills and Competencies
- Coaching and Mentoring: A natural ability to guide and develop others, providing both constructive feedback and encouragement. Experience in both one-on-one coaching and group training.
- Communication Skills: Excellent verbal and written communication skills to deliver training, provide feedback, and communicate effectively with both staff and management.
- Leadership: Strong leadership abilities to inspire and motivate a team, fostering a positive and productive work environment. Ability to lead by example and set a high standard of performance.
- Interpersonal Skills: The ability to build trust and rapport with staff at all levels, from new hires to seasoned team members.
- Problem-Solving: Strong problem-solving skills, particularly in resolving employee performance issues or operational challenges in a retail setting.
- Sales and Retail Knowledge: A solid understanding of retail sales techniques, inventory management, and customer service standards.
- Team Building: Ability to create a cohesive team environment, ensuring collaboration and mutual support among team members.
- Time Management: Ability to manage multiple tasks and priorities effectively, ensuring that training sessions and coaching activities are conducted in a timely manner.