LOOKING FOR LATIN AMERICAN CANDIDATES RESIDING WITHIN LATIN AMERICAN REGIONS Position: Social Media Content & Marketing Manager
Working Hours: Monday to Friday TBD
Salary Range: USD
About the job: We are seeking a highly motivated Social Media Content & Marketing Manager to join our team and take charge of our brand’s social media presence. The ideal candidate will be an expert in creating and managing organic content driving engagement running paid advertising campaigns and delivering datadriven insights. You will also handle customer interactions across social media platforms ensuring consistent brand voice and style with a deep understanding of audience preferences and American culture including humor and sarcasm.
Duties and Responsibilities: - Organic Content Creation & Management: Develop and publish consistent engaging content across Facebook Instagram and LinkedIn ensuring alignment with brand voice and strategy.
- Paid Advertising Campaigns: Create optimize and track paid Facebook campaigns aimed at driving conversions and growing audience engagement.
- Graphic Design: Design visually compelling content using Canva and Photoshop including promotional assets social posts and advertisements.
- Community Engagement: Actively interact with followers manage inquiries and foster relationships with our social media community.
- Performance Analysis & Reporting: Track analyze and report key social media KPIs (clicks impressions conversions) using tools like Facebook Insights and Instagram Analytics while providing actionable insights for strategy optimization.
- Competitor & Trend Research: Stay updated on trends competitors and audience behavior to continually refine and innovate social media strategies.
- Collaboration: Work closely with crossfunctional teams to ensure cohesive messaging and content alignment with broader marketing goals.
- Copywriting: Craft compelling copy for social posts ads and campaigns that resonate with target audiences using a tone that reflects American humor and sarcasm when appropriate.
Qualifications: - 5 years of social media management experience (with an emphasis on Facebook Instagram and LinkedIn).
- Facebook Ads Manager: Proven experience in creating optimizing and tracking paid campaigns.
- Community Engagement: Demonstrated experience managing largescale social media interactions and fostering engagement.
- DataDriven Approach: Strong understanding of audience targeting retargeting segmentation and reporting on social media performance metrics.
- Design Tools: Proficient in Canva and Photoshop for creating onbrand visuals.
- Microsoft Office 365: Comfortable with tools such as Excel Word and PowerPoint for reporting and presentations.
- English Proficiency: Fluent English speaker with an understanding of American cultural nuances (e.g. sarcasm humor).
Bonus Proficiencies: - Experience with TikTok YouTube and video editing tools.
- Familiarity with additional reporting tools and methods to extract deeper insights.
Key Skills: - Creativity & Communication: Ability to craft engaging content and effectively communicate brand messages.
- Time Management: Ability to juggle multiple campaigns and meet deadlines.
- Research & Analysis: Capable of identifying trends and translating them into actionable strategies.
- Organizational Skills: Able to manage multiple social media platforms and campaigns simultaneously.
Education: Bachelor’s degree in Mass Communications PR Marketing or a related field is preferred.
Note: Please submit your resume in ENGLISH otherwise your application may not be processed. We prioritize the processing of one active application at a time. If you have applied for multiple job openings within our organization we kindly request that you direct any update inquiries to the team responsible for handling your initial application.