Marketing Manager - LatAm - 8336

Position: Social Media Manager
Salary Range: $2500$2800 USD/Month
Working Hours: 9am to 6pm CT

Job Overview:

We are looking for a highly motivated and creative Remote Marketing Manager to lead all
aspects of marketing. This role requires an experienced individual with a track record in digital marketing lead generation brand development and content strategy tailored to the residential roofing industry. The Marketing Manager will play a key role in growing the company’s online presence driving traffic and increasing leads through strategic campaigns while leveraging Zoho CRM to track and manage marketing data.



Key Responsibilities:

• Lead Generation: Create execute and optimize campaigns across digital channels
• (Google Facebook Instagram etc.) to generate qualified leads and ensure proper lead tracking and followup using Zoho CRM.
• Social Media Management: Develop and manage content for the company’s social media platforms ensuring a strong and consistent brand message.
• SEO & Content Marketing: Improve organic traffic by implementing SEO best practices and developing highquality content (blogs articles and video content) related to roofing services and home improvement.
• Email Marketing: Build and manage email campaigns targeting new leads existing customers and past clients ensuring proper integration with Zoho CRM for lead nurturing.
• Data ysis & Reporting: Track KPIs (conversion rates cost per lead customer acquisition costs etc.) and provide regular reports on the effectiveness of marketing campaigns using Zoho CRM for detailed data tracking and insights.
• Brand Development: Ensure brand consistency across all marketing channels refine the company’s messaging and oversee the production of marketing collateral (brochures presentations etc.).
• Vendor & Partnership Management: Manage relationships with external agencies or contractors (designers copywriters PPC managers) as needed.
• Event Coordination: Organize or promote any local community events trade shows or sponsorship opportunities that align with the company's brand.

Requirements:

Experience:

• Minimum 35 years of experience in a marketing role preferably in the residential roofing home services or construction industry.
• Proven track record of managing successful leadgeneration campaigns.
• Experience with Zoho CRM Google Ads Facebook Ads Manager and SEO tools (Ahrefs
• SEMrush etc.).
  
  Ss:
  
• Strong knowledge of digital marketing strategies especially in social media and PPC advertising.
• Excellent communication ss (both written and verbal).
• Proficiency in using Zoho CRM to track marketing performance and manage leads.
• Creativity with a keen eye for design and content creation.
  
  Tools & Software:
  
• Familiarity with graphic design tools (Canva Adobe Suite).
• Proficient in using WordPress Zoho CRM and email marketing platforms like
• MailChimp or ActiveCampaign.
• Proficient in Excel and PowerPoint for reporting purposes.

Education:

Bachelor’s degree in marketing communications business or a related field (preferred but
not mandatory if experience outweighs).

Other Requirements:

• Must be selfmotivated with the ability to work independently in a remote setting.
• Strong organizational and timemanagement ss.
• Comfortable working in a fastpaced deadlinedriven environment.
• Must be able to adapt to the roofing industry's unique needs and challenges.