Media Planner
Media Planner
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Salary Not Disclosed
1 Vacancy
Job Description
- Work closely with thirdparty media partners to achieve optimal performance while securing the best negotiated rates.
- Evaluate data and performance metrics to ensure successful outcomes and the achievement of KPIs.
- Execute and manage campaigns across various channels including social media display search and mobile networks.
- Monitor analyze and report on campaign performance metrics including CPI (Cost Per Install) ROAS (Return on Ad Spend) and user engagement rates.
- Continuously optimize campaigns based on performance data to maximize ROI and achieve acquisition targets.
- Work closely with creative teams to develop compelling ad content that resonates with target audiences.
- Manage and allocate budgets effectively across channels ensuring efficient spending and tracking of campaign results.
- Design and implement A/B tests to refine messaging targeting and bidding strategies.
- Prepare regular performance reports for stakeholders highlighting insights and recommendations for future campaigns.
- 3 years of experience in media planning with a focus on app performance marketing.
- Experience with Mobile Measurement Partners (MMPs) such as Appsflyer or Branch will be considered as an additional advantage.
- Having experience with Real Money Gaming (RMG) apps and investment apps will be considered as an additional advantage.
- Proficiency in analytics tools (e.g. Google Analytics App Analytics platforms) and media buying platforms.
- Strong understanding of user acquisition strategies and mobile marketing best practices.
- Excellent analytical skills with a datadriven mindset.
- Creative thinker with strong communication and collaboration skills.
- Experience with programmatic advertising and social media marketing.
- Familiarity with A/B testing methodologies and performance optimization techniques.
performance metrics,performance marketing,programmatic advertising,media planning,social media marketing,mobile marketing,analytical mindset,campaign management,a/b testing,user acquisition,budgeting,data analysis,app performance marketing,analytics tools,app,reporting
Employment Type
Full Time
