Digital Marketing Associate
Digital Marketing Associate
Posted on :
19-11-2024
Employer Active
1 Vacancy
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Job Description
Position Summary
Are you a creative and analytical digital marketing professional passionate about building impactful online experiences Join Gigmile a fastgrowing leader in asset financing across Africa as our Digital Marketing Associate. In this role you will design and implement innovative strategies to enhance our online presence foster engagement and drive growth across Nigeria and Ghana. Youll be instrumental in crafting campaigns that resonate with our audience ensuring Gigmile continues to lead in transforming gig workers lives.
Key Responsibilities:
1. Content Creation & Distribution
- Ideate and produce highquality engaging content tailored for social media platforms (Facebook Instagram Twitter LinkedIn etc.) to boost audience engagement and brand visibility.
- Manage content calendars ensuring timely and consistent posts for Gigmile and its subsidiaries (Gamma Mobility Nigeria and Gamma Mobility Ghana).
- Leverage tools like Canva Adobe Creative Suite or videoediting platforms for visual and video content creation.
2. Social Media Management
- Maintain an active and professional presence across social media channels.
- Respond promptly to comments messages and queries building a strong rapport with the online community.
- Use analytics platforms (e.g. Google Analytics Meta Insights Hootsuite) to track performance metrics such as engagement rates follower growth and audience sentiment.
3. Campaign Management
- Plan and execute highperforming digital advertising campaigns on platforms like Meta (Facebook/Instagram Ads) and Google Ads.
- Continuously monitor analyze and optimize campaigns to maximize ROI and user acquisition.
- Develop A/B testing strategies to identify winning creatives and ad placements.
4. Branding & Launches
- Support product launches by coordinating communication strategies promotional materials and event activities.
- Ensure all digital and physical materials align with Gigmile s brand guidelines maintaining a consistent visual identity.
5. Collaboration & Strategy
- Partner with the Business Development and Product teams to align marketing efforts with organizational goals.
- Contribute to developing acquisition strategies and innovative approaches to raising brand awareness in Nigeria and Ghana.
Requirements
- 2 years in digital marketing preferably in startups fintech or fastpaced environments.
- Proficiency in social media management tools (e.g. Buffer Hootsuite).
- Strong grasp of Meta Ads Google Ads and campaign optimization.
- Excellent copywriting and content creation abilities.
- Analytical mindset to interpret metrics and adapt strategies.
- Selfdriven detailoriented and passionate about storytelling and brand building.
Benefits
- You would be part of a dynamic startup revolutionizing the vehicle subscription and financial services industry for gig workers in Africa.
- You would be part of a dynamic environment where your ideas are heard and your contributions propel us forward.
- You would work alongside passionate talented colleagues who share your commitment to excellence.
- You would witness firsthand the positive change your work brings to the lives of thousands of riders and drivers.
- You would enjoy a comprehensive benefits package including a competitive salary health insurance and exciting growth opportunities.
Employment Type
Full Time
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