Trade amp Shopper Marketeer Italy

Trade & Shopper Marketeer Italy

Italy Milan

About Us

Do you believe in the importance of doing whats rightWe launched Edgard & Coopernine years ago because we were tired of ultraprocessed pet food with incomprehensible ingredient lists. We wanted to make a difference so we created our own natural nutritious recipes! To us dogs and cats are family members and they deserve real healthy delicious highquality food. Thats why Edgard & Cooper is the natural and nutritious choice that helps them live their lives to the fullest.

We carefully select simple wholesome ingredients like fresh meat and fish nutritious offals and fruits and vegetablesensuring that dogs and cats get all the essential nutrients they need. Additionally our strong commitment to sustainability has made us one of the few pet food companies in the world with a B Corp certification. But we dont stop there: through the Edgard & Cooper Foundation we support noprofit organizations around the world dedicated to improving the lives of dogs and cats in need.

Working at Edgard & Cooper means joining an international team where every voice matters. We encourage curiosity and learning and we value initiative. If youre looking to join a growing team determined to make a positive impact on the lives of pets and the planet youre in the right place!

About the Role

The Marketing Ops Squad mission is to bring our marketing plans to life build our brand in the minds of pet parents across our markets and bring our brand to life in physical and digital stores for shoppers. This role will have a key focus in supporting our marketing and sales teams:

1. Bring our brand to life for shoppers online and offline ensuring we put our best paw forward and interrupt them when they are looking to choose their pet food fo choice. This will be through working directly with our retail partners and by supporting our field sales team to bring the brand to life in specialist retailers.
2. Support the Marketing pack lead in tracking our performance in key accounts in Italy and ensuring our price product and placement mix in each retailer is optimal.

What is in your bowl

Shopper & Trade Marketing

• Support our Sales Team in delivering our account plans. Ensure we stand out in every account and deliver a seamless shopper journey interrupting our shoppers with the right message at the right time.
• In turn build strong relationships with the marketing functions within our retail & ecommerce accounts to ensure that we are cocreating disruptive activation plans becoming the brand of choice building the naturals category in their stores.
• Continuously evaluate the effectiveness of our shopper marketing activity and work to develop new initiatives that take the impact of our shopper conversion to the next level new customer mentality!
• Support our Sales Team in the field in delivering brilliant visibility through managing the POSM stock & budget and creating new tools where required to drive impact.
• Support the Marketing Pack Lead and Sales Pack Lead in developing and implement industry leading 4P plans to drive sales growth through leveraging data and shopper insights.
• Further strength the Key Customers Staff Training looking at improvements to our current approach.
• Lead and implement special projects to increase Customer engagement with our Brand that will improve the sellout performances
• Attend Monthly meeting with the European T&S Team and Biweekly call with the EU Shopper Expert to share insight project success and stay uptodate on the latest T&S strategy and innovation.

Budgets & Reporting

• Manage the agreed shopper activation budget and track spend throughout the year.
• Update and review our Performances on key accounts using Sellout data (when available) to strength and improve our wider plans.

Plus lots more

You will be the eyes and ears of our shoppers sharing back insights with the IT team and beyond to shape our plans.

But life is full of surprises there will be lots of commercial creative & fun stuff to do too.

What We Offer

• A positive work environment within a small young and passionate team.
• An international atmosphere fostering daily exchanges with the countries where Edgard & Cooper is present.
• Competitive compensation aligned with your experience.
• Flexibility to work from home 2 days per week.
• Free natural healthy and delicious food for your dog or cat.
• The satisfaction of waking up each day knowing that our work makes a real impact on the environment and on pets wellbeing.

Skills

• You have completed a degree in Economics or Marketing.
• You already have at least 3 years of experience in a Trade&Shopper Marketing Role or sales experience.
• A true team player with determination and drive and a handson approach from Day 1.
• Familiarity with todays online and offline shopper marketing landscape and tools
• Youre a strong communicator comfortable taking internal and external stakeholders on the journey.
• Youre an organized project management mastermind and enjoy solving challenges on the fly.
• The ability to develop long lasting relationships and partnerships.
• Proficiency in Microsoft Office.
• Italian is your native language but you speak English fluently. Youll have daily interactions with teams from different countries so excellent English is essential!
• An ethical approach in all you do you align with our values. Oh and you love pets of course!

Our benefits

• Competitive Salary package
• Certified B Corp Employer with supportive policies and practices to ensure we are one happy pack
• Company retreats to meet each other in person next to local team buildings
• Flexibility to work from home 2 days per week
• Unlimited Pet food for your furry friend whilst you are with us
• Volunteering Dayto contribute to a cause we believe in.
• Wellbeing program access to qualified counselling
• 1 month unpaid leave giving you some extra time to recharge and come back to work refreshed
• Learning opportunities in a truly international environment that will give you extensive responsibility but also guidance as you need it.

No agencies recruiters or outsourcing companies.

When will you join the teamJanuary 2025

Equal opportunities

We believe the strength of a Pack comes from its diversity. We strive to create an environment where every person feels valued and empowered. So no matter who you are where you come from what you believe in or what your dreams are we welcome you and look forward to receiving your application.

Were looking forward to hearing from you.

If your circumstances require any special arrangements at any stage of our interview process please let us know.

We kindly ask to apply in English.