Roles and responsibilities
1. Internal Communication
- Facilitating Information Flow: Ensuring clear and effective communication between departments, teams, and leadership within the organization.
- Employee Engagement: Organizing and coordinating internal newsletters, announcements, or communications to keep employees informed, engaged, and motivated.
- Crisis Communication: Addressing internal crises and handling sensitive information that needs to be communicated swiftly and clearly to employees.
- Feedback Collection: Gathering feedback from employees to improve communication strategies and address concerns.
2. External Communication
- Public Relations: Developing and executing strategies for managing the organization’s public image, including media relations, press releases, and interviews.
- Brand Messaging: Ensuring that all external communications align with the company’s brand, values, and messaging.
- Customer Interaction: Managing customer inquiries, complaints, or feedback via various communication channels (email, social media, customer support).
- Stakeholder Communication: Maintaining relationships and communication with external stakeholders such as clients, suppliers, investors, and government bodies.
3. Content Creation and Management
- Developing Communication Materials: Writing and editing internal and external content such as emails, newsletters, press releases, website copy, and social media posts.
- Content Strategy: Creating and executing content strategies that align with business objectives and effectively communicate with target audiences.
- Social Media Management: Managing the organization’s social media accounts and ensuring timely and effective communication with the audience.
4. Event Coordination and Promotion
- Event Planning: Organizing events like conferences, webinars, trade shows, and employee activities to promote the organization’s mission and foster networking.
- Public Speaking & Representation: Representing the organization in media interviews, public speaking engagements, and community events.
- Promotional Campaigns: Developing promotional materials and strategies for product launches, marketing campaigns, or corporate announcements.
5. Monitoring and Reporting
- Media Monitoring: Tracking and analyzing media coverage of the company and its competitors to assess public sentiment and communication effectiveness.
- Metrics Analysis: Using analytics tools to measure the effectiveness of communication strategies, social media campaigns, and employee engagement efforts.
- Reporting: Providing regular updates to management on communication outcomes, challenges, and opportunities for improvement.
Desired candidate profile
Strong Written and Verbal Communication: Ability to express ideas clearly, both in writing and speaking.
Organizational Skills: Ability to manage multiple communication projects and deadlines.
Crisis Management: Remaining calm and strategic under pressure when managing challenging situations.
Creativity: Ability to craft engaging content and innovative communication solutions.
Interpersonal Skills: Ability to collaborate effectively with colleagues, clients, and stakeholders.
Media Monitoring: Tracking and analyzing media coverage of the company and its competitors to assess public sentiment and communication effectiveness.
Metrics Analysis: Using analytics tools to measure the effectiveness of communication strategies, social media campaigns, and employee engagement efforts.
Reporting: Providing regular updates to management on communication outcomes, challenges, and opportunities for improvement.
Crisis Management and Communication
Managing Negative News: Developing and executing a communication strategy during crises (e.g., product recalls, legal issues, or public relations scandals).
Message Control: Ensuring that all messages released during a crisis are consistent, clear, and aligned with the company’s values.
Strategic Communication Planning
Communication Strategy Development: Creating long-term communication strategies to align with business objectives, company goals, and target audiences.
Stakeholder Mapping: Identifying key stakeholders and tailoring communication approaches to their needs and preferences.
Risk Communication: Identifying potential risks in communication processes and preparing appropriate messaging to mitigate potential issues.