CRM Data Analyst
CRM Data Analyst
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Job Description
ABOUT US
Hostelworld Group the global hostelfocussed online booking platform inspires adventurous minds to meet the world and come back with lifechanging stories to tell. Our customers are not your average tourists they crave cultural connection and unique experiences that we make possible by providing an unbeatable selection of hostels in unmissable locations all in the palm of their hand.
It is the social nature and community feel of hostels and their environment that enable travellers to embrace journeys of discovery adventure and meaning. We have more than 13 million reviews across 17800 hostels in more than 179 countries making the brand the leading online hub for social travel. The website operates in 19 different languages and our mobile app in 13 languages.
Founded in 1999 and headquartered in Dublin Hostelworld has a growing highcalibre team of 230 people within Technology Product Global Markets HR Finance & Legal and Marketing Teams across our Dublin London Porto Shanghai and Sydney offices. Hostelworld is listed on the London Stock Exchange and Dublin Euronext. You can read more about our story here.
LOCATION
This role is based in Portugal. We have an office hub in Porto available for those who prefer a hybrid model where you can spend time with colleagues inperson. You will need to be able to commute to our office hub as required from time to time.
WHO YOULL WORK WITH
We have a matrixed structure here at Hostelworld; with Growth teams comprising of people across Technology Product Marketing and Analytics & Insights (A&I) all working towards one common goal with aligned objectives.
This role sits in the Mobile Analytics Team reporting to the Head of Growth Analytics. We are seeking a CRM Analyst to play a crucial role in enhancing our customer relationships through datadriven insights. You will be instrumental in analysing customer behaviours segmenting audiences and optimising our marketing efforts to improve customer engagement and retention. This role is ideal for someone who is passionate about leveraging data to drive business decisions and enhance the customer journey in the travel sector. You will be working with best in class technology and working within a wider motivated team of data analysts engineers and scientists.
Our core data stack:
- Front End Tracking: Google Analytics
- CDP: Segment
- CRM: Iterable
- Data Storage: GCP & Snowflake
- Data Visualisation and Usage: Tableau Snowflake Vertex AI
- Orchestration: Airflow
- Transformation: DBT
- Synching data: Fivetran Hightouch Twilio Segment
WHAT YOULL DO
- Develop and maintain segments for personalised marketing campaigns based on customer behaviour demographic data and booking patterns.
- Analyse CRM data to provide actionable insights on customer lifecycle loyalty and retention.
- Collaborate with the mobile team to design test and optimize campaigns across multiple channels.
- Monitor and report on the performance of CRM initiatives providing regular updates to senior management on their impact on revenue and customer engagement.
- Manage the integration of new data sources into the CRM system to ensure a holistic view of the customer.
- Utilise advanced analytical techniques to predict customer behaviours and identify opportunities for growth and improvement.
WHAT WERE LOOKING FOR
- Bachelors degree in Marketing Business Statistics or a related field.
- 2 years of experience in CRM analytics or a related field preferably in the travel or tech industry.
- Strong analytical skills with experience in SQL Excel and CRM software (e.g. Salesforce HubSpot).
- Experience with data visualization tools such as Tableau or Power BI.
- Knowledge of statistical modeling and data mining techniques is a plus.
- Excellent communication and interpersonal skills with the ability to translate complex data into actionable insights.
- Proactive detailoriented and capable of handling multiple projects simultaneously in a fastpaced environment.
- Knowledge of agile project management and familiarity with working alongside engineering teams to prioritize product enhancements.
WHAT WE OFFER
- Competitive salary & benefits
- Enhanced annual leave plus 3 Wellbeing Days per year
- Paid family leave (maternity paternity surrogacy & adoption)
- Agile working (plus a Working from Abroad Policy!)
- Support for your ongoing growth & development
- Inclusive people policies (sickness menopause compassionate and fertility leave)
- A chance to give back to your local community with 5 paid volunteering days
OUR BEHAVIOURS
- Grow others We fundamentally believe that investing in growing others benefits everyone whether its helping them develop hard or soft skills. We want learning and growing to be part of our DNA to help makes us a better team together.
- Master it We are obsessed with our area of expertise and enjoy developing our skills. We rarely take things at face value; we investigate interrogate and always look for the why and wherever possible we use data to find the best solution.
- Collaborate We are in it together for the tough stuff and the celebrations too. To achieve the best results we need expertise from all areas of the organisation and we wholeheartedly welcome diverse thinking.
- Adapt We work fluidly adapting to new information and the evolving environment while staying committed to our goals. Innovation and experimentation fuel our projects and were never afraid to pivot.
- Deliver Our focus is always on the end result; we value outcomes over activity. We collaborate to deliver work at speed without dropping any of our other behaviours.
We believe in talented and diverse teams that reflect the diversity of our customers and the communities in which we operate. Everyone brings different perspectives and experiences. We lay out the above requirements to guide applicants to the experiences that we believe will allow you to be successful in the role. If you dont meet them all please consider applying if you think you can still perform the role as described.
Employment Type
Full Time
