Senior Manager - MultiChannel Marketing Digital Analytics
Senior Manager - MultiChannel Marketing Digital Analytics
Posted on :
15-11-2024
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1 Vacancy
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Job Description
- POSITION: Senior Manager MultiChannel Marketing & Digital Analytics
- LOCATION: Danbury CT
- WORK ARRANGEMENTS: Onsite
ABOUT THE OPPORTUNITY
Northwest Talent Solutions is a leading Technology Finance and Healthcare workplace quality consulting firm partnering with outstanding clients within the private industry and public sector. Were collaborating with a preferred pharmaceutical/biotech industry leader in Connecticut to find a talented analytics professional ready to drive impact through datadriven marketing strategies and customer insights.
What Sets Our Client Apart:
- Industryleading pharmaceutical organization known for innovation and datadriven decision making
- Collaborative environment that encourages creative problemsolving and strategic thinking
- Extensive professional development opportunities and mentorship programs
- Comprehensive benefits including medical dental vision and 401(k) matching
- Competitive compensation range
- Relocation assistance available
- Investment in cuttingedge analytics tools and technologies
- Strong focus on worklife integration and workplace quality
Your Impact & Contributions:
- Lead the strategic development and optimization of multichannel marketing analytics directly influencing business decisions and customer engagement strategies
- Drive innovation in measuring promotional effectiveness across digital channels resulting in optimized marketing spend and improved ROI
- Transform complex pharmaceutical data into actionable insights that shape marketing strategy and enhance customer experience
- Build and manage analytics frameworks that evaluate channel performance customer journey optimization and content effectiveness
- Develop and implement sophisticated modeling approaches including MMX testcontrol analysis and promotional response models
What You Bring to Succeed:
- Track record of leading analytics initiatives in pharmaceutical/biotech marketing particularly in measuring and optimizing multichannel campaigns
- Experience analyzing pharmaceutical datasets (IQVIA Symphony Veeva CRM) to derive meaningful business insights
- Proven expertise in statistical analysis and modeling techniques
- Strong technical capabilities in R Python SQL and Data Bricks
- Background in web analytics platforms including Adobe Analytics and Google Analytics
- Demonstrated success in developing customer journey and channel affinity models
- Advanced degree (MBA MS MTech or MPharma) with focus on analytics or related field
Applicant Insights:
- Describe a specific multichannel marketing campaign where your analytics expertise directly improved promotional effectiveness. What metrics did you use and what was the outcome
- Share your experience working with pharmaceutical datasets and how youve used them to drive strategic marketing decisions
- What approaches have you found most effective for measuring and optimizing digital marketing impact in the pharmaceutical industry
For confidential consideration please apply with your resume insights and salary expectations.
Employment Type
Full Time
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