Social Media Marketing Specialist

Roles and responsibilities

1. Social Media Strategy Development

• Create Social Media Plans: Develop and implement comprehensive social media strategies to enhance brand presence, increase engagement, and drive traffic.
• Align Strategies with Marketing Goals: Ensure social media strategies are aligned with overall marketing objectives, including brand awareness, lead generation, and sales conversion.
• Stay Current with Trends: Keep up to date with the latest social media trends, tools, algorithms, and platforms to continuously improve strategies.

2. Content Creation and Curation

• Content Creation: Develop creative and engaging content (e.g., posts, videos, graphics) that aligns with brand voice and resonates with the target audience.
• Content Calendar: Manage and update the social media content calendar to ensure consistent posting across platforms.
• Curate Content: Source and share relevant third-party content that complements the brand's messaging and engages the audience.
• Collaborate with Designers: Work closely with graphic designers and content creators to produce visually appealing content that supports social media campaigns.

3. Social Media Account Management

• Platform Management: Oversee and manage the company's social media accounts (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), ensuring they are active and engaging.
• Engagement: Actively engage with followers by responding to comments, messages, and reviews in a timely and professional manner.
• Community Building: Foster a community around the brand by initiating and participating in conversations, polls, and discussions on social platforms.

4. Social Media Advertising

• Paid Campaigns: Plan, execute, and monitor paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) to achieve specific marketing objectives such as lead generation, website visits, or product sales.
• Budget Management: Work within the budget to maximize ROI from paid social media campaigns, optimizing ad spend based on performance metrics.
• Ad Performance: Monitor ad performance, adjust targeting and creatives, and report on key metrics such as impressions, clicks, conversion rates, and cost-per-click (CPC).

5. Analytics and Reporting

• Track Performance: Analyze and measure the success of social media campaigns through metrics such as engagement rates, reach, click-through rates (CTR), conversion rates, and ROI.
• Generate Reports: Prepare and present regular performance reports to the marketing team or management, offering insights on social media trends and recommending improvements.
• Competitor Analysis: Conduct research on competitors' social media activity to identify industry trends, opportunities, and best practices.

6. Brand Monitoring and Reputation Management

• Monitor Brand Mentions: Use social listening tools to track brand mentions, customer feedback, and industry discussions across social platforms.
• Reputation Management: Address negative comments, reviews, or feedback in a constructive manner to maintain the brand's reputation.
• Crisis Management: Assist in handling any social media crises or sensitive issues, working with the PR team to manage communication.

7. Collaboration and Communication

• Collaborate with Other Teams: Work closely with the marketing, public relations, and customer service teams to ensure a cohesive brand message across all channels.
• Influencer Collaboration: Identify and collaborate with influencers or brand ambassadors to promote products or services on social media.
• Campaign Coordination: Collaborate with the creative team to develop integrated marketing campaigns that align across digital, social, and traditional platforms.

8. Continuous Learning and Development

• Stay Updated on Trends: Continuously improve social media skills and strategies by staying updated with emerging tools, platforms, and social media trends.
• Training: Participate in training sessions and webinars to enhance skills and stay informed about the latest trends in digital marketing and social media.

Desired candidate profile

1. Education & Qualifications

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
• Certifications in Social Media Marketing, Digital Marketing, or relevant platforms (e.g., Facebook Blueprint, Google Analytics, HubSpot) are advantageous.

2. Professional Experience

• 2-4 years of experience in social media marketing, digital marketing, or content creation.
• Hands-on experience with major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest) and social media management tools (e.g., Hootsuite, Buffer).
• Experience in running paid campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads) and managing ad budgets.
• Demonstrated success in increasing brand visibility, engagement, and web traffic via social media channels.

3. Core Skills and Competencies

• Social Media Strategy Development: Proven ability to create and implement social media strategies aligned with business goals (brand awareness, lead generation, sales, etc.).
• Content Creation and Curation: Strong skills in crafting engaging content for social platforms, including text, images, and video. Familiarity with content creation tools (Canva, Adobe Creative Suite, etc.).
• Copywriting: Ability to write compelling and concise copy tailored to different platforms and target audiences.
• Social Media Analytics: Expertise in analyzing social media data and performance metrics using tools like Google Analytics, Facebook Insights, and other social media analytics platforms.
• Paid Media Expertise: Experience in creating and managing paid social campaigns, with an understanding of budget allocation, targeting, and performance optimization.
• Community Management: Ability to engage and build relationships with followers, responding to comments, messages, and queries to maintain a positive brand reputation.
• SEO and Content Marketing: Understanding of SEO principles as they apply to social media content and knowledge of how social media impacts search engine ranking.

4. Personal Attributes

• Creativity and Innovation: Ability to generate fresh ideas for social media campaigns and content that resonate with the audience and stand out in a competitive environment.
• Analytical Mindset: Strong attention to detail and the ability to analyze data to adjust strategies and improve performance continuously.
• Proactive and Results-Oriented: A self-starter who takes initiative and focuses on driving measurable results, including engagement, traffic, and conversions.
• Communication Skills: Strong written and verbal communication skills, with the ability to effectively engage with diverse audiences on different social platforms.