Social Media Executive

Roles and responsibilities

1. Social Media Strategy and Planning

• Develop Social Media Strategies: Assist in the creation of comprehensive social media strategies aligned with the brand’s marketing and business goals.
• Content Calendar: Plan and manage a content calendar, ensuring consistent posting across all relevant platforms.
• Trend Monitoring: Stay up to date with social media trends, best practices, and emerging technologies to keep the company’s content relevant and engaging.

2. Content Creation and Curation

• Create Engaging Content: Develop creative, high-quality content (images, videos, blogs, infographics, etc.) tailored to each platform to drive user engagement.
• Copywriting: Write compelling captions, posts, and other social media copy that aligns with the brand’s voice and encourages interaction.
• Content Curation: Curate relevant content from other sources that resonate with the target audience and align with brand values.

3. Community Engagement and Management

• Interact with Followers: Respond to comments, messages, and mentions in a timely and professional manner to foster positive relationships with the audience.
• Encourage User-Generated Content: Promote and engage with content generated by followers to build a sense of community.
• Manage Online Reputation: Monitor social media for any negative comments or feedback and address them appropriately, ensuring the brand’s reputation is maintained.

4. Social Media Campaigns

• Run Paid Campaigns: Assist in planning and executing paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Campaign Performance Tracking: Monitor and analyze the performance of social media campaigns, adjusting strategies as needed to meet objectives.
• Collaborate on Influencer Partnerships: Coordinate with influencers or brand ambassadors to expand reach and improve engagement.

5. Analytics and Reporting

• Track Performance Metrics: Use social media analytics tools to track key performance indicators (KPIs) like engagement, reach, clicks, and conversions.
• Generate Reports: Prepare and present regular reports on social media performance to senior management, offering insights into campaign effectiveness and areas for improvement.
• Analyze Audience Insights: Study demographic and behavioral data to refine social media strategies and improve audience targeting.

6. Collaboration and Coordination

• Work with Other Teams: Coordinate with marketing, design, and sales teams to ensure consistency across all online and offline channels.
• Brand Alignment: Ensure that all social media activities align with the overall brand image, tone, and messaging.
• Event Promotion: Promote online events, product launches, or campaigns through social media channels.

7. Stay Updated with Platform Features and Tools

• Utilize New Features: Stay informed on new tools, features, and platform updates (e.g., Instagram Stories, TikTok’s latest trends) and integrate them into social media strategies.
• Social Media Tools: Use social media management tools like Hootsuite, Buffer, or Sprout Social to schedule posts, monitor conversations, and measure results.

8. Social Media Advertising and Budgeting

• Ad Creation and Management: Assist in creating, monitoring, and optimizing paid ads across social media platforms.
• Budget Management: Help manage budgets for social media advertising, ensuring campaigns are cost-effective and provide a strong ROI.

Desired candidate profile

1. Education and Experience

• Educational Background: A bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a related field is typically preferred.
• Experience: At least 1-3 years of experience in social media management or digital marketing. Experience in a similar industry (e.g., retail, hospitality, e-commerce, etc.) is an advantage.
• Familiarity with Social Media Tools: Hands-on experience with social media management platforms (e.g., Hootsuite, Buffer, Sprout Social) and basic knowledge of paid social media campaigns (e.g., Facebook Ads, Instagram Ads).

2. Key Skills and Competencies

• Content Creation: Strong writing and creative skills to develop engaging and compelling posts, captions, and content. Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Social Media Knowledge: Deep understanding of various social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), including features, trends, and best practices for each.
• Analytics and Reporting: Ability to analyze social media performance using analytics tools (e.g., Google Analytics, platform insights) and generate actionable insights. Ability to report key metrics like reach, engagement, conversions, and ROI.
• Community Engagement: Strong interpersonal skills for responding to comments, messages, and feedback in a timely and professional manner to build relationships with the audience.
• SEO and Digital Marketing: Basic understanding of SEO and digital marketing techniques, with a focus on how social media supports broader marketing strategies.

3. Behavioral and Personal Attributes

• Creativity: Ability to think outside the box and come up with fresh ideas for engaging content and campaigns.
• Attention to Detail: High attention to detail to ensure all social media content aligns with the brand’s voice, style, and objectives.
• Adaptability: Ability to adapt to the constantly changing landscape of social media platforms, algorithms, and trends.
• Proactive and Self-Starter: Demonstrates initiative in managing projects, proposing new ideas, and staying ahead of trends in the social media space.
• Time Management: Strong organizational and time management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple accounts or projects simultaneously.

4. Technical Skills

• Social Media Tools: Proficient in using social media management tools (e.g., Hootsuite, Buffer) for scheduling and monitoring content.
• Graphic Design & Video Editing: Basic skills in design tools like Canva, Adobe Spark, or Photoshop to create visually appealing content, or experience with video creation tools for platforms like TikTok or YouTube.
• Content Management Systems: Familiarity with CMS platforms and blog management, especially when integrating content across social media and websites.