Roles and responsibilities
1. Social Media Strategy Development
- Create Social Media Plans: Develop and implement comprehensive social media strategies to enhance brand presence, increase engagement, and drive traffic.
- Align Strategies with Marketing Goals: Ensure social media strategies are aligned with overall marketing objectives, including brand awareness, lead generation, and sales conversion.
- Stay Current with Trends: Keep up to date with the latest social media trends, tools, algorithms, and platforms to continuously improve strategies.
2. Content Creation and Curation
- Content Creation: Develop creative and engaging content (e.g., posts, videos, graphics) that aligns with brand voice and resonates with the target audience.
- Content Calendar: Manage and update the social media content calendar to ensure consistent posting across platforms.
- Curate Content: Source and share relevant third-party content that complements the brand's messaging and engages the audience.
- Collaborate with Designers: Work closely with graphic designers and content creators to produce visually appealing content that supports social media campaigns.
3. Social Media Account Management
- Platform Management: Oversee and manage the company's social media accounts (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), ensuring they are active and engaging.
- Engagement: Actively engage with followers by responding to comments, messages, and reviews in a timely and professional manner.
- Community Building: Foster a community around the brand by initiating and participating in conversations, polls, and discussions on social platforms.
4. Social Media Advertising
- Paid Campaigns: Plan, execute, and monitor paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) to achieve specific marketing objectives such as lead generation, website visits, or product sales.
- Budget Management: Work within the budget to maximize ROI from paid social media campaigns, optimizing ad spend based on performance metrics.
- Ad Performance: Monitor ad performance, adjust targeting and creatives, and report on key metrics such as impressions, clicks, conversion rates, and cost-per-click (CPC).
5. Analytics and Reporting
- Track Performance: Analyze and measure the success of social media campaigns through metrics such as engagement rates, reach, click-through rates (CTR), conversion rates, and ROI.
- Generate Reports: Prepare and present regular performance reports to the marketing team or management, offering insights on social media trends and recommending improvements.
- Competitor Analysis: Conduct research on competitors' social media activity to identify industry trends, opportunities, and best practices.
6. Brand Monitoring and Reputation Management
- Monitor Brand Mentions: Use social listening tools to track brand mentions, customer feedback, and industry discussions across social platforms.
- Reputation Management: Address negative comments, reviews, or feedback in a constructive manner to maintain the brand's reputation.
- Crisis Management: Assist in handling any social media crises or sensitive issues, working with the PR team to manage communication.
Desired candidate profile
1. Education & Qualifications
- Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
- Certifications in Social Media Marketing, Digital Marketing, or relevant platforms (e.g., Facebook Blueprint, Google Analytics, HubSpot) are advantageous.
2. Professional Experience
- 2-4 years of experience in social media marketing, digital marketing, or content creation.
- Hands-on experience with major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest) and social media management tools (e.g., Hootsuite, Buffer).
- Experience in running paid campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads) and managing ad budgets.
- Demonstrated success in increasing brand visibility, engagement, and web traffic via social media channels.
3. Core Skills and Competencies
- Social Media Strategy Development: Proven ability to create and implement social media strategies aligned with business goals (brand awareness, lead generation, sales, etc.).
- Content Creation and Curation: Strong skills in crafting engaging content for social platforms, including text, images, and video. Familiarity with content creation tools (Canva, Adobe Creative Suite, etc.).
- Copywriting: Ability to write compelling and concise copy tailored to different platforms and target audiences.
- Social Media Analytics: Expertise in analyzing social media data and performance metrics using tools like Google Analytics, Facebook Insights, and other social media analytics platforms.
- Paid Media Expertise: Experience in creating and managing paid social campaigns, with an understanding of budget allocation, targeting, and performance optimization.
- Community Management: Ability to engage and build relationships with followers, responding to comments, messages, and queries to maintain a positive brand reputation.
- SEO and Content Marketing: Understanding of SEO principles as they apply to social media content and knowledge of how social media impacts search engine ranking.
4. Personal Attributes
- Creativity and Innovation: Ability to generate fresh ideas for social media campaigns and content that resonate with the audience and stand out in a competitive environment.
- Analytical Mindset: Strong attention to detail and the ability to analyze data to adjust strategies and improve performance continuously.
- Proactive and Results-Oriented: A self-starter who takes initiative and focuses on driving measurable results, including engagement, traffic, and conversions.
- Communication Skills: Strong written and verbal communication skills, with the ability to effectively engage with diverse audiences on different social platforms.
- Adaptability: Ability to stay updated on social media trends, tools, and best practices and adapt strategies accordingly.