Lead Trade Activation Manager
Lead Trade Activation Manager
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Job Description
Job Overview:
We are looking for a dynamic and experienced Lead Trade Activation Manager to drive our onground marketing efforts for new product categories. The ideal candidate will have a proven track record in BelowTheLine (BTL) activations managing largescale promoter workforces and launching successful brands in Kenya. This role requires extensive field experience strategic planning and a handson approach to market execution.
Key Responsibilities:
Develop and execute impactful BTL activation strategies to promote new products focusing on personal care categories.
Lead large teams of promoters ensuring effective deployment training and performance management to maximize brand visibility and consumer engagement.
Drive the gotomarket strategy for new product launches leveraging experience in successfully introducing 12 brands in Kenya.
Identify opportunities for market expansion and implement initiatives to increase market share.
Utilize digital marketing channels to complement BTL activations enhancing consumer reach and engagement.
Collaborate with crossfunctional teams to ensure brand alignment and consistency across all marketing touchpoints.
Oversee recruitment training and management of casual workers and promoters to execute onground activations effectively.
Ensure promoter activities align with brand objectives and deliver measurable results.
Conduct market research to stay informed on industry trends competitor activities and consumer behavior.
Prepare regular performance reports analyzing data to inform decisionmaking and optimize future campaigns.
Requirements
Qualifications:
Bachelors degree in Marketing Business Administration or a related field.
Minimum of 7 years of experience in trade marketing BTL activations or field marketing
Proven experience in handling personal care products and successfully launching new products into the market
Must have a proven track record in managing largescale promotional teams and launching successful brands in the Kenyan market.
Key Skills & Competencies:
Field Marketing Expertise
Leadership & Team Management
Digital Marketing Acumen
Analytical & Strategic Thinking
Excellent Communication & Negotiation
A first degree in Business, Economics, Finance, Business Administration or any relevant discipline. Membership of a relevant professional body e.g. ACCA/CPA. Knowledge of Stock Accounting/Inventory Management support especially for petroleum products, will be an added advantage.
Employment Type
Full Time
