Head of Performance Marketing all genders
Head of Performance Marketing all genders
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1 Vacancy
Job Description
What is Glow25
Hey there! Were Glow25 a dynamic fastgrowing Beauty & Well Aging company from Berlin. Our mission is to create glow moments and empower our customers to unlock their full beauty and potential.
We might be a little biased but we genuinely believe working with us is a lot of fun. Were a remotefirst team (currently spread across Germany) and despite the physical distance we prioritize building strong connections with each other while making sure to enjoy our work.
Now this is where you come in! Were continuing to grow rapidly and are on the lookout for empathetic smart resilient and valuesdriven colleagues to join us. We have big plans and we want you to bring your best self your knowledge and your unique personality to help us achieve them!
These are our current challenges and future goals:
As Head of Performance Marketing at Glow25 you will lead a dynamic team to drive customer acquisition and optimize ROI across key channels like Google (Search Shopping YouTube) Meta (Facebook/Instagram) and native ads. Youll lead directresponse campaigns manage budgets and help expand into new international markets. Collaborating with crossfunctional teams you will leverage datadriven insights to finetune audience targeting and innovate marketing approaches for sustained growth.
This is where we need your support:
- Team Leadership & Strategy: You will guide and mentor the performance marketing team cultivating a culture of excellence and ongoing improvement. You will create and execute marketing plans that align with Glow25s business objectives while uncovering new growth opportunities and optimizing resource allocation to achieve the greatest impact.
- Channel & Campaign Management: You will be responsible for managing key performance channels such as Google Ads Meta (Facebook/Instagram) and others. You will lead the strategy implementation and optimization of PPC campaigns ensuring ongoing performance improvements. Moreover you will supervise SEO efforts to increase organic visibility and drive influencer marketing campaigns to elevate brand awareness and engagement.
- DataDriven Optimization: You will leverage data analytics to monitor evaluate and enhance campaign performance. By tracking key KPIs and drawing insights from market trends and competitor analysis you will adjust approaches refine targeting and boost efficiency to maximize ROI.
- Collaboration: You will work closely with crossfunctional teamsproduct sales and creativeto ensure that all marketing activities are aligned with broader company objectives. By fostering strong collaboration you will help drive cohesive marketing initiatives that contribute to Glow25s overall success.
You have the following experience:
- You are fluent in English (C1) and German (B2).
- You bring over 5 years of experience in performance marketing with a proven ability to drive growth and hit targets for D2C brands and international markets.
- You are skilled in managing PPC campaigns across key digital platforms.
- You possess a deep understanding of SEO best practices and have handson experience with conversion rate optimization (CRO) tools and techniques. You are also familiar with influencer marketing approaches to enhance engagement and boost brand visibility.
- You are proficient in data analytics and can translate insights into actionable strategies that drive measurable results.
- You have excellent leadership skills with the ability to inspire motivate and manage a diverse team.
- You excel in managing multiple priorities in a fastpaced environment ensuring timely delivery and highquality outcomes.
- You have excellent communication and interpersonal skills and can collaborate effectively with crossfunctional teams to achieve common goals.
Thats something you can look forward to:
- Flexible working hours and time tracking.
- Unlimited access to the latest courses on tech business leadership and mental/physical wellbeing through your Udemy account.
- Topnotch equipment rented through Grover and conveniently delivered to your home.
- A generous 40% discount on our entire range in the shop.
- 30 days of vacation the option to take up to 10 days of unpaid leave because sometimes you just need a little break.
- Company health insurance that covers additional services worth up to 600 per year (e.g. vision aids dental cleanings etc.).
- Glow Card: With your prepaid credit card you can shop at selected providers in your area. Each month youll receive 50 giving you an annual bonus of 600!
- After passing your probation period we offer a company pension plan with an annual contribution of at least 600. And heres the best part: if you contribute to the plan yourself well add an extra 20% on top.
- We dont want to brag but we think our Kununu score speaks for itself. We love that our employees are so happy with us and we believe thats worth sharing!
Yay! Youve made it this far!
If youre still reading theres a good chance that were a match.
But theres one more thing we want to say: Dont hesitate! Especially if youre a woman or from an underrepresented group. Even if you dont check every box we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger and the stronger our team is the better we can fulfill our mission of helping people bring more energy into their daily lives.
Employment Type
Full Time
