Global CRM Manager
Global CRM Manager
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Salary Not Disclosed
1 Vacancy
Job Description
- Implement CRM Strategy: Partner with the Gaming Operations Director to execute retention and reactivation strategies for both casino and sportsbook including bonuses tournaments and loyalty programs.
- CRM Tools Oversight: Manage and optimise CRM platforms adapting tools to meet business needs and addressing technical issues efficiently.
- Personalise Customer Experience: Use data insights to tailor campaigns providing personalized interactions and unique customer experiences.
- Collaborate Across Teams: Align CRM strategies with marketing product and other teams for a cohesive brand message and integrated customer approach.
- Data Compliance: Safeguard customer data and maintain compliance with privacy regulations.
- Analyse Performance: Report on CRM outcomes assess campaign effectiveness and recommend improvements based on data insights.
- Drive Process Efficiency: Identify opportunities for automation and streamline CRM processes to support business goals.
- 5 Years iGaming Experience with indepth knowledge of both casino and sportsbook verticals.
- Proven ability to design and lead global retention strategies that enhance customer engagement and loyalty.
- Strong skills in data analysis performance reporting and campaign optimization.
- High standards for detail in CRM activities.
- Takes initiative and drives continuous improvement across CRM processes.
- Works effectively with crossfunctional teams to align CRM efforts with overall business goals.
- Hybrid Work Model
- Up to 20 working remote working days (anywhere outside of Malta)
- Health and Dental
- InsuranceMental
- WellBeing Program
- Team and Company events
- Refer a friend programme
Employment Type
Full Time
