Digital Marketing Specialist

Roles and responsibilities

Reporting to the Department Head, the successful candidate will be responsible for the development, delivery and evaluation of a broad range of courses within Digital Marketing. S/he will evaluate student progress and manage the resources of the learning environment. The successful candidate will liaise with industry and other educational institutions; participate in industry advisory committees and coordinate, manage and control projects within the specified program area. Faculty members will keep course portfolio documents required for accreditation processes and engage in instructional development/improvement plans. All employees are expected to contribute to Professional and community life within the College and beyond.
Digital Marketing Expertise:

Strong knowledge of digital marketing strategies, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media marketing, email marketing, and paid advertising (PPC).
Experience with digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
Understanding of conversion rate optimization (CRO) principles and strategies to improve user engagement and drive sales.
Proficiency in content creation and content marketing, including writing blog posts, whitepapers, and developing multimedia content like videos, infographics, and podcasts.
SEO and SEM:

In-depth knowledge of SEO best practices and tools (e.g., Google Search Console, Ahrefs, SEMrush).
Experience with Google Analytics for tracking website traffic, user behavior, and conversion metrics.
Expertise in keyword research, on-page SEO, technical SEO, link-building, and local SEO strategies.
Ability to develop and execute paid search campaigns (PPC) with an understanding of bid management, keyword targeting, and ad copy optimization.

Desired candidate profile

• Project Management:

  • Strong experience in managing projects from conception through execution, collaborating with cross-functional teams (e.g., designers, content creators, developers) to ensure timely and successful campaign delivery.
  • Ability to manage marketing budgets and allocate resources effectively across different channels.

• E-commerce & Conversion Optimization:

  • Experience in e-commerce marketing, including product listing optimization, remarketing, and cart abandonment strategies.
  • Knowledge of conversion optimization and improving the online shopping experience to boost sales.

3. Key Personal Attributes:

• Creativity & Innovation:

  • Strong creative skills to design compelling marketing campaigns, develop engaging content, and experiment with new approaches.
  • Ability to think outside the box and come up with creative ideas to engage audiences and drive results.

• Analytical Mindset:

  • Ability to interpret marketing data and analytics, generate reports, and provide insights that drive improvements in campaign performance.
  • Focus on results-driven decision-making, constantly optimizing strategies for better performance.

• Adaptability:

  • Comfortable working in a fast-paced, ever-changing digital marketing environment.
  • Ability to keep up with industry trends, algorithm changes, and new marketing technologies.

• Communication:

  • Strong written and verbal communication skills for creating compelling content, presenting ideas, and collaborating with internal and external stakeholders.
  • Excellent interpersonal skills to work effectively in a team environment and interact with clients or management.