PPC AD Specialist
PPC AD Specialist
Posted on :
12-11-2024
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Job Description
Job Brief:
Your role as a PPC Ads Specialist is crucial in driving targeted online traffic and boosting conversions. Youll manage and optimize payperclick advertising campaigns across our global clients collaborating closely with the marketing team stakeholders and clients to effectively implement campaigns on various platforms and channels.
Responsibilities:
- PPC Campaign Management:
- Develop and implement PPC strategies to achieve specific marketing objectives and KPIs.
- Manage and optimize PPC campaigns across platforms such as Google Ads Facebook Ads Instagram Ads and other relevant networks.
- Conduct keyword research to identify highperforming and relevant keywords for ad campaigns.
- Create and refine ad copies and display ads that resonate with the target audience.
- Monitor and adjust bidding strategies to ensure optimal performance and budget utilization.
- Performance Analysis and Reporting:
- Track measure and analyze the performance of PPC campaigns including clicks conversions and ROI.
- Provide regular reports and insights on campaign performance to stakeholders.
- Identify trends and opportunities for improvement based on data analysis.
- Utilize analytics tools and data to make datadriven decisions and optimizations.
- Landing Page Optimization:
- Collaborate with the web development and design teams to improve landing page experiences to enhance conversion rates.
- Conduct A/B tests on landing pages to determine the most effective design and content.
- Budget Management:
- Efficiently manage PPC budgets to ensure costeffectiveness and maximum ROI.
- Monitor daily spending and adjust bids to meet budget constraints while achieving campaign objectives.
- Stay Updated with Industry Trends:
- Stay uptodate with the latest industry trends best practices and developments in PPC and digital advertising.
- Share insights and recommendations with the team to enhance overall marketing strategies.
- Conversion Tracking and Tag Implementation:
- Implement and manage conversion tracking codes to measure campaign success accurately.
- Troubleshoot and resolve trackingrelated issues.
- Competitor Analysis:
- Conduct competitive research to identify opportunities and areas for improvement.
- Leverage competitor insights to refine and enhance PPC strategies.
- Collaboration and Communication:
- Collaborate with the marketing team content team and other relevant stakeholders to align PPC strategies with overall marketing efforts.
- Communicate regularly with team members to ensure a cohesive and coordinated approach to marketing initiatives.
Skills Required:
- Bachelors degree in marketing advertising or a related field (or equivalent experience).
- Proven experience as a PPC Ads Specialist or similar role with a successful track record of managing and optimizing PPC campaigns.
- Indepth knowledge of PPC platforms such as Google Ads Bing Ads and social media advertising platforms.
- Strong analytical skills and proficiency in data analysis tools.
- Familiarity with conversion tracking and web analytics tools.
- Excellent understanding of keyword research bid management and ad copywriting.
- Uptodate with the latest digital marketing trends and best practices.
- Strong communication and collaboration skills.
- Ability to work in a fastpaced resultsdriven environment.
- Certifications in Google Ads and other relevant platforms are a plus.
Employment Type
Full Time
Company Industry
Key Skills
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