BTL Marketing Manager
BTL Marketing Manager
Posted on :
03-11-2024
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1 Vacancy
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Job Description
Our client is one of Africa s largest economies that continues to cement its Group s position as one of the leading and most diversified consumer brand builders in the country. Due to expansion they need a BTL MARKETING MANAGER.
LOCATION: Lagos
JOB RESPONSIBILITIES:
- Develop and implement comprehensive BTL marketing strategies aligned with overall brand objectives.
- Lead a team of 13 Area Marketing Managers to ensure effective execution of BTL campaigns across all regions.
- Manage the planning budgeting and execution of BTL activities including marketing activations sampling programs and other field marketing initiatives.
- Conduct postactivation ROI analysis to measure the effectiveness of BTL campaigns and identify areas for improvement.
- Negotiate contracts with vendors and manage relationships with external agencies and stakeholders.
- Prepare and present regular business reviews to the Head of Marketing and General Manager.
- Collaborate with crossfunctional teams to ensure alignment and synergy across marketing efforts.
JOB REQUIREMENTS:
- Bachelors degree in Marketing Business Administration or related field.
- Minimum of 7 years of experience in BTL marketing with a proven track record of success in planning executing and evaluating largescale campaigns.
- Experience in the consumer goods industry.
- Strong leadership skills and ability to manage a team of 13 Area Marketing Managers.
- Excellent analytical skills and ability to interpret data to inform decisionmaking.
- Strong negotiation and relationship management skills.
- Knowledge of digital marketing and social media.
- Project management certification
Employment Type
Full Time
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