Digital Analyst
Digital Analyst
Posted on :
02-11-2024
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Job Description
TS
w2 only
JD:
Target Years of Exp: 5
Top 5 Must Haves:
Exp with Tealium
Extensive experience with Adobe Analytics
Deep understanding of purchase funnels and buy flows
Exp with Tableau or other data visualization tools
Understanding of tagging segmentations modals and event management
Overview:
Seeking an experienced Digital Analyst to join our Digital team focusing on optimizing and measuring our online and digital channels. This role requires a deep understanding of Adobe Analytics and Tealium Tag Management with experience using Tableau to communicate actionable insights to business stakeholders. The ideal candidate has a strong analytical background a passion for datadriven decisionmaking and the technical skills to deploy configure and monitor digital tags and analytics tools.
Responsibilities:
Data Collection & Tag Management:
Oversee implementation configuration and management of tags and tracking through Tealium.
Ensure all digital properties are accurately tracked monitored and measured.
Collaborate with development UX and marketing teams to design and implement tracking solutions that support business objectives.
Digital Analytics:
Utilize Adobe Analytics to monitor website traffic user behaviors conversion rates and other key performance metrics.
Create reports dashboards and adhoc analyses to track performance identify trends and inform strategies.
Support A/B testing and personalization initiatives by providing detailed analysis and insights.
Data Visualization & Reporting:
Design and maintain Tableau dashboards to deliver insights and track KPIs for digital properties.
Present complex data in a visually engaging way to help nontechnical stakeholders understand key findings.
Work closely with crossfunctional teams to translate insights into recommendations for optimization.
Optimization & Insights:
Perform deepdive analyses on customer journeys funnel performance and engagement patterns to uncover opportunities for conversion optimization.
Provide actionable insights to improve user experience increase conversion rates and drive strategic initiatives.
Stay uptodate with the latest industry trends and tools in digital analytics tag management and visualization.
Qualifications:
Bachelors degree in Business Marketing Analytics Information Systems or a related field.
5 years of experience in digital analytics preferably with extensive Adobe Analytics expertise.
Handson experience with Tealium or similar tag management systems.
Proficiency in Tableau or a similar data visualization tool; ability to design dashboards that tell a story and drive action.
Strong analytical and problemsolving skills with attention to detail.
Ability to translate business objectives into actionable data and analytical strategies.
Excellent communication skills with the ability to convey insights to technical and nontechnical audiences.
Preferred Qualifications:
Knowledge of JavaScript HTML CSS or other web development technologies.
Familiarity with A/B testing tools and methodologies.
Certification in Adobe Analytics Tealium or Tableau is a plus.
Employment Type
Full Time
Key Skills
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