Product Marketing Executive
Product Marketing Executive
Posted on :
01-11-2024
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1 Vacancy
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Job Description
Role Overview
As a Product Marketing Executive you will play a key role in driving the gotomarket strategy positioning and messaging for our suite of products. You will work closely with Product Sales and Marketing teams to create compelling product stories that resonate with our target audiences. This role requires a strong understanding of the legal and professional services industries a knack for translating technical features into customer benefits and a passion for creating highimpact marketing campaigns.
Key Responsibilities
- GotoMarket Strategy: Support product launches by developing and executing gotomarket strategies for new and updated products.
- Messaging & Positioning: Develop clear compelling product positioning and messaging that differentiates offerings in the market.
- Content Creation: Work with internal and external teams to produce engaging content (e.g. case studies product videos webinars blog posts) that supports customer acquisition and engagement.
- Sales Enablement: Create and maintain sales collateral (e.g. product sheets presentations battlecards) and training materials to empower the sales team with the tools they need to close deals.
- Market Research: Conduct research on competitors customer needs and industry trends to inform product and marketing strategies.
- Performance Analysis: Track and report on the effectiveness of product marketing campaigns making recommendations for future improvements based on datadriven insights.
- Customer Advocacy: Collaborate with Customer Success to identify advocates and leverage case studies testimonials and reviews.
Qualifications
- Experience: 2 years in product marketing preferably in B2B technology or SaaS. Experience in legal or professional services is a plus.
- Education: Bachelors degree in Marketing Business or a related field.
- Skills: Strong communication and copywriting skills with a keen eye for detail. Proficiency in marketing automation and CRM tools (e.g. HubSpot Salesforce) is an asset.
- Attributes: Selfstarter with a collaborative mindset and a passion for driving product success.
Benefits
- Competitive salary and benefits package
- Opportunity for career advancement within a growing company
- Flexible working options
- Professional development and training opportunities
Employment Type
Full Time
Key Skills
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