Sales Manager

Roles and responsibilities

1. Sales Strategy Development

• Develop Sales Plans: Create comprehensive sales plans and strategies tailored to the local market to achieve pre-opening sales targets.
• Market Positioning: Define the unique selling propositions (USPs) of the establishment and develop strategies to position the brand effectively in the market.

2. Market Research and Analysis

• Conduct Market Analysis: Perform thorough market research to understand local market trends, customer preferences, and competitive landscape.
• Identify Target Segments: Identify and define target market segments, including corporate clients, leisure travelers, and event organizers.

3. Team Leadership and Management

• Build Sales Team: Recruit, train, and manage the pre-opening sales team, ensuring they are equipped with the necessary skills and knowledge.
• Set Sales Goals: Establish clear sales targets and performance metrics for the sales team, providing guidance and support to achieve these goals.

4. Networking and Relationship Building

• Develop Partnerships: Build and maintain strong relationships with local businesses, travel agencies, event planners, and other stakeholders to create awareness and generate leads.
• Community Engagement: Participate in local events and networking opportunities to promote the establishment and establish a positive community presence.

5. Promotional Activities

• Plan Promotional Events: Organize and execute pre-opening promotional events, campaigns, and initiatives to generate buzz and attract potential customers.
• Marketing Collaboration: Work closely with the marketing team to develop effective marketing materials, advertisements, and digital content that highlight the establishment’s offerings.

6. Sales Collateral Development

• Create Sales Materials: Develop compelling sales presentations, proposals, and brochures that effectively communicate the benefits and offerings of the establishment.
• Digital Marketing Strategy: Oversee the establishment's online presence, ensuring that websites and social media platforms are updated and aligned with the sales strategy.

7. Lead Generation and Management

• Identify and Qualify Leads: Actively seek out and qualify new business leads through various channels, including networking, referrals, and research.
• Follow-Up on Leads: Ensure timely follow-up with leads and inquiries to convert prospects into customers.

8. Sales Reporting and Analytics

• Monitor Sales Performance: Track sales metrics and performance against targets, providing regular updates and reports to senior management.
• Analyze Sales Data: Analyze sales data to identify trends, opportunities, and areas for improvement, adjusting strategies as necessary.

9. Collaboration with Other Departments

• Cross-Departmental Coordination: Collaborate with other departments such as operations, finance, and human resources to ensure a seamless integration of sales efforts with operational capabilities.
• Pre-Opening Coordination: Work with the pre-opening team to ensure that all aspects of the establishment are ready for launch, including staffing, facilities, and services.

10. Support for Official Launch

• Coordinate Launch Events: Plan and execute the grand opening event and other promotional activities to maximize exposure and attract customers.
• Post-Opening Evaluation: Participate in post-opening evaluations to assess the effectiveness of sales strategies and make recommendations for future improvements.

Desired candidate profile

1. Educational Background

• Degree in Business or Related Field: A Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field is preferred.

2. Experience

• Sales Management Experience: 5-7 years of experience in sales, business development, or marketing, with a strong emphasis on the hospitality or service industry.
• Pre-Opening Experience: Previous experience in a pre-opening or start-up environment is highly advantageous, demonstrating familiarity with the unique challenges associated with launching new establishments.

3. Key Skills

• Strategic Sales Planning: Proven ability to develop and implement effective sales strategies that align with overall business goals.
• Market Analysis: Strong analytical skills to assess market trends, customer needs, and competitive positioning.
• Excellent Communication: Exceptional verbal and written communication skills, enabling effective interactions with clients, team members, and stakeholders.

4. Leadership Skills

• Team Management: Experience in leading and managing a sales team, including recruiting, training, and motivating staff to achieve sales targets.
• Coaching and Development: Ability to coach and mentor team members, fostering a positive sales culture focused on performance and growth.

5. Technical Proficiency

• CRM Systems: Familiarity with Customer Relationship Management (CRM) software to manage leads, track sales activities, and analyze performance.
• Digital Marketing Knowledge: Understanding of digital marketing tools and strategies to support promotional efforts.

6. Networking Abilities

• Relationship Building: Strong networking skills to build and maintain relationships with local businesses, travel agents, event planners, and other stakeholders.
• Community Engagement: Willingness to actively participate in community events and networking opportunities to enhance visibility.