Digital Marketing Analyst and Optimizer
Posted on :
01-11-2024
Employer Active
1 Vacancy
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Job Description
We are seeking a datadriven Digital Marketing Analyst and Optimizer to enhance SNAP14 s digital presence. This role focuses on analyzing and optimizing online performance content marketing and lead generation efforts leveraging SEO and analytics to drive results. Experience with Zoho apps AccountBased Marketing (ABM) and AI tools is highly valued as well as the ability to streamline and automate processes.
Responsibilities:
- Conduct indepth keyword research and implement SEO strategies to improve website rankings and organic reach regularly auditing site content for optimization.
- Efficiently track and evaluate content marketing performance optimizing content to increase engagement and drive conversions.
- Execute inbound marketing strategies to generate qualified B2B leads focusing on content SEO and ABM strategies to attract highquality prospects.
- Develop and optimize ABM efforts to effectively target and engage highvalue accounts enhancing the personalization and impact of our digital marketing.
- Leverage AI tools and work with IT to streamline processes implementing automation for marketing tasks where possible.
- Analyze digital marketing data to identify trends generate insights and optimize campaigns across digital channels.
- Work closely with marketing and content teams to align digital strategies with broader goals ensuring consistency in branding across channels.
- Maintain website and social media content ensuring responsive optimized and highquality performance.
- Develop and maintain dashboards reports and KPIs to monitor progress toward key objectives and optimize campaigns.
- Coordinate website development and maintenance when needed.
- Identify related business processes to document and improve them.
- Identifying new marketing or PR opportunities.
- Monitor and report on the marketing department performance and budget.
Requirements
Skills:
- Analytical Thinking: Strong data interpretation skills to drive databacked decisionmaking.
- Content Marketing Expertise: Skilled in tracking and optimizing content marketing performance to ensure effective engagement.
- SEO and ABM Proficiency: Deep understanding of SEO best practices and ABM enhancing organic reach and targeting.
- Technical and Automation Skills: Ability to streamline processes through automation and efficiently use AI tools to improve marketing efficiency.
- Collaboration: Effective communicator and team player ensuring alignment of digital strategies with marketing goals.
Requirements:
- Proven experience in SEO digital analytics content marketing optimization and B2B lead generation.
- Familiarity with ABM and inbound marketing strategies.
- Experience with Zoho apps is a plus.
- Proficiency in data analysis tools (e.g. Google Analytics) and SEO tools (e.g. SEMrush).
- Knowledge of AI tools and automation practices.
- Excellent communication skills and an eye for detail in optimizing digital campaigns.
Benefits
Why Join SNAP14
At SNAP14 we combine creativity with precision to produce content that stands out in the luxury market. As a Creative Content Specialist youll have the opportunity to contribute to a brand that values communication teamwork results initiative and dependability particularly in storytelling and video content. Join us and help shape the future of luxury content.
Our benefits are:
- Mobile phone line
- ADSL package
- Unlimited Personal Time Off after 3 months
- Ability to request remote working days after 3 months
- Annual employee profit share
- Health insurance
- Social insurance
Skills: Analytical Thinking: Strong data interpretation skills to drive data-backed decision-making. Content Marketing Expertise: Skilled in tracking and optimizing content marketing performance to ensure effective engagement. SEO and ABM Proficiency: Deep understanding of SEO best practices and ABM, enhancing organic reach and targeting. Technical and Automation Skills: Ability to streamline processes through automation and efficiently use AI tools to improve marketing efficiency. Collaboration: Effective communicator and team player, ensuring alignment of digital strategies with marketing goals. Requirements: Proven experience in SEO, digital analytics, content marketing optimization, and B2B lead generation. Familiarity with ABM and inbound marketing strategies. Experience with Zoho apps is a plus. Proficiency in data analysis tools (e.g., Google Analytics) and SEO tools (e.g., SEMrush). Knowledge of AI tools and automation practices. Excellent communication skills and an eye for detail in optimizing digital campaigns.
Employment Type
Full Time
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