Retail Sales Representative

Roles and responsibilities

Chai Vision is seeking a dynamic Retail Sales Representative to drive sales growth and foster strong relationships with retail partners. This role involves managing both new and existing accounts, enhancing product visibility, and increasing sales across diverse retail channels. The ideal candidate will engage in proactive sales development and strategic execution, which includes travel to key retail locations and industry events.

Key Performance Indicators (KPIs)

• Monthly Sales Targets: Meet or exceed established sales targets for both new and existing accounts.
• Account Retention Rate: Achieve a retention rate of 90% or higher for yearly existing retail partners.
• New Account Acquisition: Onboard 1-3 new retail accounts per quarter.
• Sales Growth: Drive a 15% year-over-year increase in sales revenue within assigned accounts.
• Quarterly Business Reviews: Conduct reviews with the top 50% of accounts to evaluate performance and identify growth opportunities.
• Travel Effectiveness: Ensure that 80% of travel results in actionable sales opportunities.
• Conversion Rate: Convert at least 60% of qualified leads into active retail accounts.
• Sales Forecast Accuracy: Maintain an 85% accuracy rate in sales forecasts.
• Expense Management: Keep travel and promotional expenses within 95% of the allocated budget.
• Time to Resolution: Resolve account issues within 48 hours for 90% of cases.

Desired candidate profile

Primary Activities

• Account Management: Develop and maintain strong relationships with retail partners, addressing their needs promptly.
• Sales Development: Identify and pursue new business opportunities to expand Chai Vision's retail presence.
• Sales Strategy Implementation: Create and execute sales strategies, including product placement and in-store promotions.

Regular Work Activities

• Conduct regular visits to retail accounts to oversee product placement and strengthen relationships.
• Collaborate with the marketing team to align sales promotions with company campaigns.
• Analyze sales data to identify trends and areas for improvement.
• Prepare and deliver compelling product presentations to retail buying teams.
• Resolve account issues promptly to ensure customer satisfaction.
• Monitor competitor activities and adjust sales strategies as needed.
• Plan travel schedules to maximize efficiency and impact on sales.
• Facilitate product training sessions for retail staff to enhance product knowledge.
• Conduct quarterly business reviews with key accounts to assess performance and set future goals.
• Report sales performance and customer feedback in team meetings.