Google Ads Specialist

Roles and responsibilities

Our client is seeking a Google Ads Specialist responsible for developing, implementing, and optimizing their Google Ads campaigns. This role will focus on attracting prospective families, promoting their unique educational offerings, and optimizing ad performance to achieve enrollment goals. The ideal candidate will have a strong background in Google Ads management, including keyword research, bid management, A/B testing, and performance analysis.

• Manage monthly ad spend, ensuring budget allocation aligns with campaign goals and maximizes ROI.
• Track, analyze, and report on campaign performance, providing actionable insights to improve strategy.
• Utilize Google Analytics and Google Ads data to assess campaign effectiveness and make data-driven decisions.
• Work closely with the marketing team to ensure alignment on campaign goals and messaging.
• Provide insights and recommendations on new trends in paid search that may benefit the academy’s growth and outreach efforts.
• Develop, launch, and manage Google Ads campaigns to attract prospective families to Dream Preparatory Academy.
• Conduct keyword research to identify relevant, high-impact keywords aligned with our educational services.
• Write and test ad copy that resonates with parents and highlights Dream Preparatory Academy’s programs.
• Monitor campaign performance daily, adjusting bids, targeting, and ad copy to maximize engagement and conversion rates.
• Conduct A/B testing on ad variations to continually improve performance.
• Use retargeting strategies to re-engage potential leads who have previously interacted with our website or content.

Desired candidate profile

Independent Contractor Perks

• Permanent work-from-home
• Immediate hiring
• Steady freelance job

Reminder:

• Kindly apply directly to the link provided; you will be redirected to BruntWork’s Career Site. Complete the initial requirements, including the voice recording, pre-screening assessment, and technical check of your computer/device.

• Requirements

• Proven experience as a Google Ads Specialist or in a similar role (2+ years).
• Proficiency in Google Ads, Google Analytics, and keyword research tools.
• Strong understanding of PPC campaign management, including bid strategy and targeting options.
• Excellent analytical skills and ability to translate data into actionable insights.
• Attention to detail and ability to manage multiple campaigns simultaneously.
• Experience in the education or nonprofit sector is a plus.