Sales and Marketing Coordinator

Roles and responsibilities

1. Campaign Coordination

• Support Marketing Campaigns: Assist in the planning, execution, and monitoring of marketing campaigns, including digital marketing, social media, and promotional activities.
• Content Creation: Help create marketing materials such as brochures, presentations, newsletters, and promotional content.

2. Sales Support

• Assist Sales Team: Provide administrative support to the sales team, including managing schedules, preparing sales presentations, and coordinating sales meetings.
• Lead Management: Track and manage leads, ensuring timely follow-up and communication with potential clients.

3. Market Research

• Conduct Market Research: Gather and analyze market data to identify trends, customer needs, and competitive activities.
• Reporting: Prepare reports summarizing research findings and presenting insights to the sales and marketing teams.

4. Event Coordination

• Organize Events: Assist in organizing trade shows, conferences, and promotional events, including logistics, setup, and post-event evaluations.
• Vendor Management: Coordinate with vendors and suppliers for event materials and services.

5. Social Media Management

• Manage Social Media Accounts: Update and manage the organization's social media profiles, posting content, engaging with followers, and monitoring social media trends.
• Content Calendar: Develop and maintain a content calendar for social media and marketing initiatives.

6. Administrative Tasks

• Maintain Databases: Keep sales and marketing databases updated with customer information, leads, and marketing activities.
• Documentation: Assist in maintaining accurate records of sales and marketing activities, including budgets and expenses.

7. Collaboration

• Cross-Department Collaboration: Work closely with other departments, such as finance, operations, and customer service, to ensure alignment on sales and marketing efforts.
• Team Meetings: Participate in regular sales and marketing meetings to share updates, progress, and insights.

8. Customer Relationship Management

• Build Relationships: Develop and maintain relationships with clients, customers, and stakeholders to support sales efforts.
• Customer Feedback: Collect customer feedback and insights to inform marketing strategies and improve products or services.

9. Performance Analysis

• Track Campaign Performance: Monitor and analyze the performance of marketing campaigns and sales initiatives, providing insights for future improvements.
• KPI Reporting: Assist in the preparation of reports on key performance indicators (KPIs) related to sales and marketing activities.

10. Continuous Improvement

• Stay Informed: Keep up-to-date with industry trends, best practices, and emerging technologies in sales and marketing.
• Training and Development: Participate in training programs and workshops to enhance skills and knowledge in sales and marketing strategies.

Desired candidate profile

1. Educational Background

• Degree in Marketing or Business: A bachelor’s degree in marketing, business administration, communications, or a related field is often required.
• Additional Certifications: Certifications in digital marketing, social media marketing, or sales management can be an advantage.

2. Experience

• Relevant Work Experience: Typically, 1–3 years of experience in sales, marketing, or a related field is preferred. Internship experience in these areas may also be considered.
• Familiarity with Industry: Experience in the specific industry (e.g., hospitality, retail, etc.) can be beneficial.

3. Skills

• Communication Skills: Strong verbal and written communication skills for creating marketing materials and interacting with clients and team members.
• Organizational Skills: Excellent organizational skills to manage multiple tasks, deadlines, and projects effectively.
• Technical Proficiency: Proficient in using marketing software and tools (e.g., CRM systems, social media platforms, Microsoft Office Suite, etc.).

4. Analytical Skills

• Data Analysis: Ability to analyze market data, sales reports, and campaign performance metrics to provide insights and recommendations.
• Problem-Solving: Strong problem-solving skills to identify challenges and develop effective solutions.

5. Creative Thinking

• Content Creation: Creativity in developing engaging marketing content and promotional materials.
• Campaign Development: Ability to contribute to the brainstorming and development of innovative marketing campaigns.

6. Teamwork and Collaboration

• Interpersonal Skills: Strong interpersonal skills for effective collaboration with various departments and team members.
• Team Player: Willingness to support colleagues and contribute to a positive team environment.

7. Adaptability

• Flexibility: Ability to adapt to changing priorities and work in a fast-paced environment.
• Continuous Learning: Eagerness to stay updated with industry trends and emerging marketing technologies.

8. Customer Focus

• Client Relations: Strong focus on customer service and relationship-building to enhance client satisfaction and loyalty.
• Understanding Customer Needs: Ability to gather and interpret customer feedback to inform marketing strategies.