Google Ads Specialist

Roles and responsibilities

As a Google Ads Specialist for Dream Preparatory Academy, you will be instrumental in developing, launching, and managing targeted Google Ads campaigns designed to attract prospective families. Your primary focus will be on promoting our educational services through effective digital marketing strategies.

Key to your role will be conducting thorough keyword research to identify relevant and impactful keywords that align with our unique offerings. You will create compelling ad copy that resonates with parents, effectively showcasing the diverse programs available at Dream Preparatory Academy.

Monitoring the performance of campaigns on a daily basis will be crucial. You will adjust bids, refine targeting, and tweak ad copy to optimize engagement and maximize conversion rates. A/B testing will be a regular part of your workflow, allowing you to experiment with different ad variations and continuously enhance overall performance.

In addition, you will implement retargeting strategies aimed at re-engaging potential leads who have previously interacted with our website or other content. This proactive approach will help ensure that we stay top-of-mind with interested families.

Managing the monthly ad spend is another vital aspect of your role. You will ensure that budget allocation is strategically aligned with campaign goals, thereby maximizing return on investment (ROI). Your analytical prowess will come into play as you track, analyze, and report on campaign performance, providing actionable insights that can guide future strategies.

Desired candidate profile

Requirements

To be considered for this position, you should have a proven track record as a Google Ads Specialist or in a similar role, with at least two years of experience. Proficiency in Google Ads and Google Analytics, along with familiarity with keyword research tools, is essential. A strong understanding of PPC campaign management, including bid strategies and targeting options, is crucial for success in this role.

You should possess excellent analytical skills and be adept at translating complex data into actionable insights. Attention to detail and the ability to manage multiple campaigns simultaneously are key attributes. While experience in the education or nonprofit sector is advantageous, it is not mandatory.